Dominant Management Philosophy of Whirlpool Corporation Essay

I hereby present the analysis of the dominant counselling philosophy of course Corporation for evaluating whether our company shall acquire Whirlpool. Whirlpools management is strongly committed to build strong brands and a ontogenesis loyal consumer base via its brand tax creation dodge found on diversity, innovation, cost productivity and corporate social responsibility. Whirlpool knows the subterfuge of leveraging its wide array of strong brands to serve strategically variant & geographically widespread markets.Innovation is Whirlpool Corporations differentiating strategy giving it a significant competitive advantage. Every Whirlpool soft touch aims at understanding the unique consumer needs and converting them into products and services, thus, creating unmatched customer commitment resulting in high revenue growths and superior return to the global investors. Whirlpools revenue has grown by 7. 3 % it has returned $ 502 million to shareholders, during the course of inst ruction ended December 2007.Apart from strong brands, Whirlpool has a substantially modify customer, product and employee base. A wide range of products allows the company to leave to a large and diverse range of consumers all across the globe, thus, providing it with diversified range of revenue streams. It strategically explores new markets and then uses its strong brands value creation strategies to enter those markets where product penetration level is still low. For example, India with a population of 1. billion and an expected home appliances market size of $ 4 billion clicked as a high growth market. Whirlpool has already captured 25% of Indian market. It has well defined code of moral philosophy covering 14 aspects of business and the same is well-embedded throughout the organization. Whirlpool is listed 18th on World 100 Best Corporate Citizens by Business ethics magazine and among the Top 25 Most Respected U. S. Companies by the report Institute. This demonstrates s trong consumer trust, which can be leveraged to fuel higher turnover.