Cadbury Dairy Essay

Cadbury dairy milk is in the mature stage of the crossway life cycle, the reason being is that it is a well-established product since 1905. The maturity microscope stage is gener all(prenominal)y reached when about half the potential users hold adopted the product. Since Cadbury dairy Milk is Australias favourite coffee bean, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still subscribe enshroudd rapture and loyalty, built on lower cost, differentiation or customer service.visual perception that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing inwardly the external environment that should be modified and it leave alone remain in a strong settle down position in the confectionary industry. Product In set to continue generating gross sales, Cadbury took into consideration one of the threats that the confectionery industry is facing today. Consumers are worthy more we llness conscious therefore Cadbury allow support and farm physical activity by giving away mountain bikes to carbon lucky winners around AustraliaThe promotion will only feature in the Cadbury Dairy Milk chocolate block range including the Fruit and Nut, hazel etc Featured on the wrapping will be, come after A muckle roulette wheel with a picture of the bike that will be won. toll The pricing of Dairy Milk Chocolate will also introduce the same pricing strategies to remain competitive with its competitors Nestle and Mars. Place The statistical distribution of Cadbury Dairy Milk should be at its maximum capacity, remaining quickly available in supermarkets, convenience stores, seven elevens and kiosks. PromotionCadbury should continue to concede promotions to remind and encourage consumers to purchase Dairy milk chocolate. In order to maintain the sales of Dairy Milk, sales promotion should be implement to generate growth. This is done by creating advertisements on Televi sion and in-store promotional posters to video display the promotion that is running. The television and in-store promotion is to in pull in consumers of the promotion that is watercoursely running. The sales promotion will be WIN A MOUNTAIN BIKE This promotion is for the Cadbury Dairy Milk block chocolate range.Every consumer that purchases a block range from Cadburys will have the opportunity to degrade the contention by text via SMS a code that is given intimate the wrapper. f. ) Marketing Action Plans A key objective is to hold current customers and to maintain and increase the retail and brand market share to trace sure that the Cadbury brand and products remain one of the top selling confectionery brands in Australia. Since Cadbury Dairy Milk is in the top five selling chocolates list, there will be no need for any rattling(a) change. A good way to heightenThe some other Cadbury block chocolate range such as Fruit and nut and Hazelnutetc will also have his competition . Price Cadburys human resources department will need to find a place that will provide us with the mountain bikes. The costing of the bikes and the overall promotions will need to be considered, as Cadbury does not want to spend so much on promotions, when Cadbury Dairy Milk is not declining any time soon. Promotion Pictures of this new competition will need to be put in magazines such as Womens day, News Idea, newspapers. etcdesigners will be needed to create the advertisements for this promotion.However, to promote Cadbury Dairy Milks new competition, television is the key to check up on that viewers all around Australia will know about the WIN A MOUNTAIN BIKE promotion. As television is the main and favored type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is surpass to air the promotion on television in the midst of 400 pm 900 pm, since that is the time when consumers are most likely to be at home.Place The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster. g. ) Management of the marketing effort and the marketing function In order to agnize sure that they marketing effort and function kit and caboodle accordingly a few steps have to be taken in regards to the management of the planning. The three step process that will have to be put in place will be ground around Marketing Implementation The process of putting marketing strategies into do Intended Strategy The strategy that the company decides on during the planning word form Realized Strategy The strategy that actually takes place Cadbury must be able to respond and adapt to its intrinsic marketing department. Coordinating internal exchanges between the blotto and its employees to achieve successful external exchanges between the firm and its customers is very impor tant as it allows for a gauge or a measure to be received as a result of espousal and understanding. In regards to the marketing activities it all starts within the Cadbury management squad.The ability to propel marketing personnel plays a large part in the initial process to get the promotional idea off the ground, once the team is able to have a grip of the idea that tackles the current health issue and that a bike will be awarded as a prize and health product then extreme communication within the marketing unit will be essential. Openness and responsiveness from other marketing departments will be just as important to make sure that the management and strategy travels across all channels.This will be indispensable to the organizing and coordinating of marketing activities which then lead to a inscription for implementation. The marketing make process consists of three steps Establishment of look standards, Evaluation of actual exercise relative to established standards and corrective go through if necessary. A few key guidelines that will help Cadbury in commanding marketing activities Within the Marketing Control Process Establishing performance standards and seek to match actual performance to those standardsEstablishing Performance Standards Expected levels of performance pickings Corrective Action oImprove actual performance oReduce or change the performance standards oDo both Problems in Controlling Marketing Activities oLack of the information required to control activities oUncontrollable influence of market environment changes on marketing activities oTime lag that betides between marketing campaigns and their results delays corrective actions A few problems can also occur in the controlling of marketing activities, however the ability to act on these problems will only make the campaign more successful and responsive.