Green Ox Market Analysis

Introduction In this report, we analyze the data presented in the chroma Ox case, with a view to determining a merchandising system for Palmer Jackson, Inc. The time is fall of 2003; the data presented is with reference to this, if not explicitly stated otherwise. All market research data has been provided by Marketing Studies, Inc. Other honored data has been taken from the case. information from whatsoever other sources is explicitly identified. Attribute/Benefit summary As per consumer research, the next is the list of perceived key attributes and benefits of sports drinks, ve attemptable juices and antioxidant pills: AttributesBenefitsRemarks Sports drinks-Contains electrolytes. -Comes in legion(predicate) flavors. -Not carbonated. Easy to ingest and digest. -Easy to carry to the gym and playing business sector of merchandise/court.-Helps restore hydration. - Makes them feel like an athlete. Older tidy sum pick a self-perception of being athletic. V7-Co ntains vegetables. -Looks like tomato juice. - Contains natural antioxidants.-Cancer prevention. -Good for overall health.- V7 drinkers found health a primary benefit. -Ideals-oriented throng mentioned antioxidants as a benefit and were more likely to mention it as a primary benefit of V7. Antioxidant pills-Contains antioxidants. -Cancer prevention. -Good for overall health.

We denudation that well-nigh of the above attributes and benefits can be addressed by Green Ox in its present form. This fact, coupled with the following, conduct its intro into the market: 1.Antioxidants benefits: Benefits incl ude anti-aging properties like maintaining h! ealthy hair, nails and skin, defend from cellular damage. Medical benefits include reduced risk of cancer, peculiarly lung, prostate, and colorectal (source: http://www.faqs.org/nutrition/A-Ap/Antioxidants.html). 2.Sports drinks market category growth sheer(a) are robust, as shown below (growth per year, averaged over last 5 years): CategoryGrowth Sports drinks15% Carbonated drinks2%...If you want to get a full essay, regularise it on our website: OrderCustomPaper.com

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