Cannibalization

Cannibalization Assignment Your choice of line perpetuation (Allround +) which of the line extensions do you believe will have the least degree of cannibalization and why? We chose the 12-hour multi-symptom capsulise because it will have the least amount of cannibalization because our product right direct only works for 4 hours. We will eye socket a virgin market of customers and it wont hurt our market with our Allround product. The capsules atomic number 18 besides diametrical because they are easier to carry around so that will reach different customers.The degree to which you believe the sales of your choice of line extension will come from your authentic core product (Allround). We believe that our new-fashioned product, Allround +, wont take much of the sales revenue from our current product Allround. The products tend to customers in different markets and customers looking for different things in their OTC medicines. We do, however, believe that Allround will help Al lround + get sales because of how salubrious known the Allround rat is and how respectable our company is.What options do you have to pick at the degree of cannibalization of the line extension? We could try to position them on the shelf in different areas so that customers dont have to need between the two products. We could position the new Allround + next to the Extra brand because then it would be in contestation with that brand instead of competition with our Allround. This would also be good because in our marketing plan we discussed that our biggest antagonist is Ethik so that would go in line with competing with them.We could also market to different kinds of customers. With the Allround + product, we could market to much active people that are out any day that need the 12 hours of help and with Allround we could just market to parents of children who are at home all day where it doesnt matter if you took several(prenominal) doses a day. Another option would be to m ake the Allround + product a little more expensive because it lasts so much longer and is more efficient. This would cause there to be two different types of customers who are buying the different products.