Ruth's Chris Case Study

Ruths Chris Case Study, Assignment #1 SCMP guide A. specify the Issues: Newly public, ingested to provide sustainable growth for stockholders. big bucks to embark on an accelerated development plan and take in our footprint through both company owned and franchised locations industrious stores were seeing consistent incremental growth but didnt meet the Vision statement and didnt bring significant return to the shareholders How to expand sustainably while meeting the revenue expectations of the shareholder? B. Analyzing the Case Data: o Cause and Effect: band was to expand in international securities industrys but which ones: Net price of $1 M for franchisee, verifiable inhabit, represent of franchisee etc Beef-eaters no grocery if they dont eat squawk Legally allowed to substance beef no market if you cant trade beef high up disposable income - expensive restaurant, claim to be able to allow t o eat there kind life culturally people need to go come on to eat rather than always alimentation at home plate No cultural barriers to U.S.

products/brands cant be anti-American restaurant name and product is very American wakeless population market niche is small due to comprise etc so need to have large population to take from o Opportunities and Constraints Opportunities: Proven business model, many years of hold which brought good instincts and personal preferences, could use the victory of existing franchises to solve testimony to new potential franchi sees, well-defined key success factors, id! entified 4 potential opportunities and then narrowed it contentedness to one, look at markets where U.S. restaurants were already successful Constraints: Import regulations set up major(ip) potential markets. Didnt expect to diversify product, didnt wish to offer new kinds of restaurants, tough requirements for potential franchisees, very peculiar(a) market availability due to legal environments, social and cultural...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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