Whole Food Markets Business Analysis

(Q1) Company and Industry Overview Whole nourishment Markets is Americas biggest chain of graphic and complete food super commercialises. The products it sells are free of additives, colorings, preservatives, pesticides, hormones, antibiotics and any genetically modify ingredients. In 2005, the group has 159 stores in United States, 7 stores in United Kingdom and 2 stores in Canada. The beau monde allow for continue to pursue opportunities in Canada and eventual expansion end-to-end europium. The world-wide organic food industry has been growing at oer 20% per annum along with an increase in handiness . The world market was calculated to be worth everyplace $14.4B in 1999. The largest markets of organic food exists in the USA, with sales of $6.5B, Germany $2.4B and japan $1.4B. Buyers of organic food are affluent, better educated, in the loaf on bracket of 18-34 or 45-54. They live in teensy households and score low confidence in food sentry go regulation. Product s upchuck from baby food, meat, dairy, non-dairy beverages, bakery, produce to Ready to Go Meals. In United States, the sell sales of natural products grew to over $18.3B in 2003, an 8% reaping compared to prior year compared to a relatively categorical emergence in the traditional grocery industry. This crop reflects a widen of the natural products consumer base.

While the USA organic market is mute growing in absolute terms, the market is predicted to dribble somewhat as the industry matures and consolidates over the next 5 years. Europe accounted for 45-50% of global organic food sales . Food fears su ch as Mad Cow disease, industry-related prom! otions and government aid programs have been the of import driver of the industry in Europe. For some of the last decade, Europe had the largest market however it has been overtaken by northerly America. Market growth slowed to 7% in 2002. The German... If you want to get along a encompassing essay, order it on our website: OrderCustomPaper.com

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