Writing Skills Essay Example | Topics and Well Written Essays - 750 words - 1

Writing Skills - Essay Example The article shows another problem - Germany’s population is still dwindling because old people are its majority. This has affected the production output of the country. The future seems bleak and thus, an urgent action is needed to salvage this predicament. Germany needs to employ a policy that will enhance immigration. In addition, it needs to implement integration measures like those found in other nations such as the U.S.A. As a fact, changes are inevitable and they occur in all cultures. The acceptance of friendly immigration rules by Germany will make it handle the problem of age difference among its population. The article talks about Brazilian immigrants who have been sending back to their native country. It is highlighted that they have been offered air tickets home and not expected to come back to Japan. Japan faces a high immigration rate, especially from Brazil. As a way of sustaining its economy, it had allowed the immigrants to come to the country and offered them jobs. However, the pressure has become too much and unemployment rates have risen. As a way of curbing this, it has opted to send the Brazil immigrants back to their country (Masters, 2009). Japan needs to come up with well defined migration laws in order to curb the high immigration rate. The country requires not sending the Brazilians back to their native country as they help in sustaining its economy. Instead, Japan has to look for other opportunities that will help in curbing the rising unemployment rates. It should encourage its population to be self-employed as well as educate its younger generation. In this way, the Brazilians who are already in the country would not feel

Role of Public Relations in the Re Establishment of Failing Barands Essay Example for Free

Role of Public Relations in the Re Establishment of Failing Barands Essay These regions later set up their private stations pioneered by the West, at Ibadan, prior to independence. In 1960 and 1962 respectively, Enugu and Kaduna followed suit. And with the creation of more regions by the General Yakubu Gowon (rtd) administration and creation of more states by both Alhaji Shehu Shagari and Ibrahim Babangida regimes, more state government-owned television and radio stations were established. Daily Times, Express, Tribune, New Nigeria and Sketch were among the fore-runners in newspaper publishing. Some state governments also published 15 ewspapers that addressed their local audience. Two major magazines- Drum and Spear from Daily Times stable were also at the time published. Between the early 1960’s and 1970, there was no spectacular development in the industry. But the promulgation of Nigeria Enterprises as promotion Decree of 1972 popularly known as Indigenization policy ushered in a new phase in the industry. The policy transformed key positions in corporate organisations to indigenes. Mr Silvester, Muoemeka was by the dictates of the policy to emerge the first indigenous chief executive of Lintas. Lintas further empowered more Nigerians to take up the business of advertising some of whom had to leave broadcasting to embrace the new thinking. By the later 1970’s however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well, no doubt, was a watershed in the industry of advertising in Nigeria as the agencies brought new ideas into the industry while taking creativity to a higher. Before the turn of the decade, 23 agencies had been formed. With the steady growth in the number of practitioners and agencies arose the need for associations to be formed to advance their common interests and a regulatory body to that would regulate and standardize advertising practice. A 16 meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavourable business. The association was later renamed Association of Advertising Agencies of Nigeria. As the industry continued to grow in volume of business and complexity, more and more people were attracted to the industry. The need to establish an institution to regulate advertising practice became apparent. This gave rise to the establishment of Advertising Parishioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON. APCON started operation in 1990 with the employment of the pioneer registrar in the person of Dr Charles Okigbo. The era of economic restructuring and liberalization opened up the Nigerian business to global economy. Foreign investments started flowing into the economy the expatriates who once left the shores of the land due to the indigenization policy gradually returned. And with them, the boom in economy. Aside, privatization of mass communication medium in the 1990’s also witnessed the setting up of private owned media houses which are platforms for advertisement placements. But in the 1990’s the sector came alive. Not only that alarming and ambitions agencies such as Prima Garnet, Sotu and Caesers sprang up, the sector began to 17 xpand beyond advertising as full services public relation firms such as the Quadrant JSP and Quest were established. Also the era witnessed the mad rush of foreign affiliations. While some agencies sought this affiliation to help boost their human capital, others just joined the bandwagon just to feel among. As the business expanded, related servic es providers joined the fray to cash in on the boom. Not long after they formed themselves into association to also further heir cause and protect their interest. Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) emerged. Not long the industry became an all corners affairs. Competition became very stiff and practitioners started adopting unwholesome means to undercut one another. Industry debt became a major issue to the extent that it attracted the attention of past federal government who encouraged the practitioners to find a way of resolving the perennial problem. Just as competition continued to get stiff, agencies did not rest on their oars as they embarked on training of their staff that will be able to meet the challenge of modern day advertising. As creativity took centre stage, the industry witnessed a lot of innovation and creative ideas. The foreigners who started coming back brought with them standard and professional which changed the advertising landscape. Restructuring, training and brand building and creativity have taken centre stage. 18 Today, Nigerian advertising industry is making efforts to ensure that they measured up to global industry practice. Affiliations also avails them of technical know-how in the areas of creativity and training. From deploying foreign adverts, the industry has grown to shooting their adverts locally and injecting a lot of local content in their campaigns. . 2 THEORETICAL FRAMEWORK This research would critically consider three different theories that are relevant to the research topic. The theories are as follows: Excellence theory by J. E. Grunig DAGMAR theory by Mackay Lavidge Steiners Hierarchy-of-effects theory EXCELLENCE THEORY The â€Å"Excellence Theory† (J. E. Grunig et al. , 2002) was initially developed, and is continually being tested, in order to demonstrate wha t makes for public relations practices that are both efficient and ethical for all parties involved. Public relations, as defined by J. E, Grunig (1992), is â€Å"the management of communication between the organization and the publics that it interacts with†. Through the continued work of the Excellence Project, the â€Å"Excellence Theory† demonstrates how excellent public relations is able to interact and 19 work with both internal and external publics, recognizing that publics are not merely passive audiences accepting messages in a hegemonic structure,1 but that each public that comes into contact with the message is viable and enfranchised with agency. The â€Å"publics† in public relations exist within and outside the organization. Each public, through the interaction with the public relations professional, allows for a variety of perspectives and insights toward a single goal or a collection of goals. If these groups are not allowed the choice to have their respective voices heard and recognized as active and important, decisions are made by the dominant coalition (L. A. Grunig et al. , 2002) without all of the mitigating factors and facts placed in front of them, resulting in the once dominant organization losing economic, political, and social capital within and among the publics served. It is this critical perspective to public relations, respecting publics as ethical and moral beings, that L. A. Grunig et al. (2002) aligned with when they considered the most important question for ethical public relations: â€Å"How can one balance the interests of society, of the public relations profession, and of the individual professional† (p. 556). The â€Å"Excellence Theory,† originally proposed in 1992 (J. E. Grunig et al. , 1992), was grounded upon an â€Å"extensive literature† review and evaluation, examining theoretical positions from various academic disciplines and ontologies, including: marketing, psychology, communication, and feminist 20 tudies (J. E. Grunig, 1991). The project’s purpose was to develop a new approach to public relations, detailing to public relations practitioners what organizations must have (both in expectations and characteristics) in order to be excellent and how to communicate those same concepts. The resultant cha racteristics of excellent public relations programs look at all levels of organization: program, departmental, organizational, and societal, along with the desired effects of excellent public relations practice. These characteristics not only present the â€Å"Excellence Theory† as a normative ideology, but also as an emancipatory system that strives for egalitarian opportunities for all publics. The characteristics and effects of excellent public relations, as presented by L. A. Grunig et al. (2002, p. 9), offer an opportunity for the critical inquiry of the dominant coalition within either an antonymous public relations organization or an organization with a public relations component. This new possibility for the theory and its pragmatic capabilities position the â€Å"Excellence Theory† as a critical paradigm applicable to the current calls for critical research within public relations. DAGMAR Russell Colley created DAGMAR when he prepared a report for the Association of National Advertisers. This report was entitled Defining Advertising Goals for Measured Advertising Results, shortened down to 21 DAGMAR, and thereof the name, (Belch Belch, 1995) and was later in 1969 published as a book with the same title (Mackay, 2005). DAGMAR was created to encourage measurable objectives for each stage of the communication (Smith Taylor, 2002) and does not deal purely with the message (Mackay 2005). DAGMAR focuses on the levels of understanding that a customer must have for the organisation and on how to measure the results of an advertising campaign (Belch Belch, 1995). The main conclusions on the DAGMAR theory were expressed in the following quotation: All commercial communications that weigh on the ultimate objective of a sale must carry a prospect through four levels of understanding. . The prospect must first be aware of the existence of a brand or organisation 2. He must have a comprehension of what the product is and what it will do for him 3. 4. He must arrive at a mental suspicion or conviction to buy the product Finally he must stir himself to action. (Mackay, 2005, p. 25-26) 22 The communication has to be specific and measurable, and is therefore based on a hierarchical model containing the four stage s set out above in the quotation (Mackay, 2005). The DAGMAR approach has had a huge influence on the how to set objectives in the advertising planning process and many planners use this model as their base. However, just as the other approaches within advertising, DAGMAR has been met with critique. One of the major criticisms towards DAGMAR is on its reliance on the hierarchy-of-effects theory, just as with AIDA. Customers do not always pass through the stages in a linear way. Another criticism made towards the DAGMAR approach is that it focuses too much on strategies. Many creative people within advertising are looking for the great unique idea that can result in a successful campaign and feels that the DAGMAR approach is too concerned with quantitative measurements on the campaign (Belch Belch, 1995). LAVIDGE STEINERS HIERARCHY-OF-EFFECTS MODEL This model was published during the same period as DAGMAR. The model was named the hierarchy-of-effects model which is the same name as some authors used on the foundation theory, and will therefore go under the name, Lavidge Steiners Hierarchy-of-effects model in this study. 23 According to this model customers do not switch from being completely uninterested to become convinced to buy the product in one step. Lavidge and Steiners hierarchy-of-effects model is created to show the process, or steps, that an advertiser assumes that customers pass through in the actual purchase process (Barry Howard, 1990). The model is based on seven steps, which as with the other models must be completed in a linear way. The big difference between this model and the others is not only the steps, but also the view on how to pass them. Lavidge and Steiner (1961) write that the steps have to be completed in a linear way, but . potential purchaser sometimes may move up several steps simultaneously. (Lavidge Steiner, 1961, p. 60) which is supported by Munoz (2002) who writes that normally ultimate customers do not switch directly from being interested to become convinced buyers. Lavidge and Steiner identify the seven steps in the following order: 1. Close to purchasing, but sti ll a long way from the cash register, are those who are merely aware of its existence. 2. 3. Up a step are prospects who know what the product has to offer. Still closer to purchasing are those who have favourable attitudes toward the product. 24 4. Those whose favourable attitudes have developed to the point of preference over all other possibilities are up still another step. 5. Even closer to purchasing are customers who couple preference with a desire to buy and the conviction that the purchase would be wise. 6. Finally, of course, is the step which translates this attitude into actual purchase. (Lavidge Steiner, 1961, p. 59) Lavidge and Steiner (1961) also wrote, in their article, that they are fully aware of the impulsive purchases that customers can make, but they mean that for higher economical goods these steps are essential for the advertiser to include. This model also has as a premise that advertising occurs over a period of time, and may not lead to immediate response and purchase. It is rather a series of effects that has to occur, with each step fulfilled on the way towards the next stage (Lavidge Steiner, 1961) Behind this model is according to Belch Belch (1998) the premises that advertising effects occur over time and advertising communication may not lead to immediate behavioural response or purchase, but rather, consumers must fulfil each step before (s)he can move to the next stage in the hierarchy. Belch and Belch 1998, p. 146). 25 As with the former models discussed, this model has also been criticised. The criticism on Lavidge Steiners model is very similar to the one made on DAGMAR and AIDA. There is still no evidence on the fact that awareness of a products leads to purchase, and the steps are still unclear. Criticism has also been made on each individual step in the model. Critics do not think that the model expla ins how the customers will go from one step to another and to point out the steps without explaining them further is not seen as enough. CRITICISM ON THE HIERARCHY OF EFFECTS THEORY. The models that are based on the hierarchy of effects theory (Mackay, 2005) can be very helpful but are not conclusive. There are several factors that these models do not take in consideration. 1. Not all buyers go through all stages, 2. The stages do not necessarily occur in hierarchical sequence, 3. Impulse purchases contract the process. (Smith Taylor, 2002, p. 97) The hierarchy models help the advertiser to identify the stages that buyers generally passes through, but cannot be used as obvious guidelines (Smith Taylor, 2002). 26 As seen earlier in this chapter the criticism on the models and theories are very similar. They have all been met with the criticism that customers do not always follow a straight line of steps when purchasing a product. Not all customers pass through all the steps before buying a product, some may stop at one stage, and some may go back several steps before later on going back for the product. 2. 3 REASONS WHY PRODUCTS FAILS It would surprise one to hear that, a staggering 70-80% of all new products in the retail grocery industry fail (www. allbusiness. com). In Great Britain, the rate may be as high as 90% (www. rchives. tcm. ie/irishexaminer). Of every 3,000 raw ideas for new products, only one makes it to the marketplace (www. faculty. msb. edu). And a whopping 46% of all resources allocated to new product development process in the U. S. are spent on products that fail (www. faculty. msb. edu). Marketing Wise Group in Dallas-Fort Worth-Arlington, TX is of the opinion that no com pany can do without introducing new products or extending their brand line if they want to remain afloat in a competitive market or if they do not want their products and brand image to go stale. It is the opinion of this group that Quisp Cereal, Ipana Toothpaste or Commodore Computers failed because they failed to implement a new product development process to keep their 27 stable of brands vital or had a flawed new product development process to begin with. According to Gwinavere Johnston; founder and CEO of Johnston Wells Public Relations, if your answer to one or more of the following questions is yes, then chances are that is the reason your product failed. 1. Did you do the right amount and kind of marketing research in the initial stages of your new product development process? . If you conducted research, did you follow the results or ignore them? 3. Was your product launched ahead of its time? 4. Was your product launched on the downward side of a waning fad or trend? 5. Did your product take on a life of its own and you got to a point your new product development process couldn’t turn back? 6. Were you as a company able to execute the product to the consumerà ¢â‚¬â„¢s desires? 7. Did your new product development process create a â€Å"me-too† product? Second in the marketplace is a grim position to be. How many flavoured waters does the world need? 8. Was your company too financially conservative and too aggressive in its expectations for a quick ROI? 9. Is your new product development process as streamlined as it should be? 28 10. Is your product hitting a little before or on top of a trend, or is it a fad? According to Gwinavere Johnston when such a problem arises what is oftentimes needed is an overhaul in your new product development process, which is difficult to see from inside the organization. One may need a specialist in the new/returning product development process, someone who has been in the trenches and has had a fare share of successes and failures. That person has the unique ability to observe your new product development process and, from their years of observing other organizations, is able to pinpoint where in your new product development process modifications need to be made. According to Glenn Moray, companies that fail or that are at the verge of collapsing, at one point in time all made the same mistake that brought about their waterloo: failing to focus on the concerns of their publics. If publics are the groups a company relies on for success, it is dangerous to neglect them by ? ? ? ? Focusing on share price to the detriment of quality and integrity, Forming boards that are not designed for strong corporate governance, Misleading shareholders, employees and others by not sharing the full story, Emphasizing what is legal, rather than what is ethical, and/or Jeopardizing employee jobs and savings through business misconduct. 29 From the above statement by Glenn Moray, it can be deduced that customer awareness and unders tanding is paramount to the success of any company or product. When a company is in distress, tell shareholders and indeed all stakeholders that full extent of the damage and what are in place to curb the problem or mitigate the effect of the problem/distress. 2. 4 THE ROLE OF PUBLIC RELATIONS IN MARKETING A CONSUMER B R A N D . According to Glenn Moray of the Moray Evans Advertising, The strategic role of PR for consumer brands is critical to extending the impact and credibility of advertising. The questions we so often ask from a PR effort are: (1) what are you trying to achieve with your PR over the long run, and (2) how does it integrate with your marketing and communications plan? The most obvious strategic role for PR-a role that meets a communications objective that is difficult for conventional advertising to address-is to create community affinity while at the same time complementing consumer affinity for the brand. PR is uniquely capable of building relationships with communities (geographic, demographic, social, political, special interest, etc. ) through events, sampling, causes, in-kind support, and sponsorships, to name a f e 30 w . PR delivers messages not normally addressed in conventional advertising. For example, good news about the clients business, new services or new level of commitment to service, how well the client is measuring up within its competitive set, the clients business heritage, or the clients involvement in the community. These types of messages are critical to creating a positive selling environment for our advertising. Equally important, it creates buzz for our client as a company. According to Leana Clark (2002), PR builds momentum into the launch of a new ad campaign. This provides exposure between media flights and increases frequency of brand exposures during the duration of the advertising period. In the fight for brand awareness and top-of-mind consideration, there are few substitutes for pure frequency. And last, but certainly not least, we like to see PR reinforce, in the consumers mind, those moments when a company chooses to put a stake in the ground: The launch of a new market, acquisition of another company, a new partnership, a product release, relevant differentiation, or new leadership with a new vision. All of which provide value to the consumer. 2. 5 ROLES OF THE PR PRACTITIONER IN AN ORGANISATION 31 According to Gwinavere Johnston, there are four principal roles for a corporation’s chief public relations officer. The first is to serve the corporation as a sensor of social change. He/she perceives those societal rumblings that auger good or ill for the organization. In a way, he/she is like the radar chief who gives the early warning. And after pondering the yearnings and stirrings, he/she interprets the signals for the management team. Part of the job as corporate sensor is to keep management focused on those external problems not usually considered part of managing a large business. He/she is the one who says you dont care for the likes of a Ralph Nader or a Jesse Jackson, but you should never underestimate the power they wield over people and problems that can damage our business. † The second role is that of corporate conscience. I trust you and your colleagues in management will not infer that only public relations executives have a conscience or that public relations people are either more ethical or more moral or have a greater commitment to serving the public interest than executives with other titles. In fact, there may be others with more of these qualities than the person with the public relations/ communications title. But the fact is that being the corporate conscience is not in the job description of other 32 executives. It is or should be in the job description of the chief public relations officer. The third role of the chief public relations/communications officer is that of communicator. The tendency especially in recent times, as I referred to earlier is to think that communications, mainly working with the media, print, electronic and digital is his/her only role. Though communications is an important part of the job that is hardly the case. The global corporation has two distinct audiences; one external, the other internal. Communications with both audiences move in two directions: what the corporation says to its external stakeholders and what it says to its employees, distribution and supply chains, and shareowners. Listening is as important a part of the job as speaking and the chief public relations officer should be equally adept at both. For both audiences, the why and how of an action or policy is invariably as important, if not more so, than the what and the when. The goal of communications is more than to tell or inform; its primary purpose is to bring about understanding. No matter how effective the dissemination of information about a corporation, it will not succeed unless it truthfully reflects the corporations behaviour. Above all, the corporation must always deliver on its promises, whether guaranteeing the reliability of a pr oduct or achieving earnings goals. In the words of the rapper, if youre gonna talk the talk, you gotta walk the walk. 33 The fourth role is to serve as corporate monitor. Since the public relations/ communications department is the companys voice and also has so major a role dealing with and commenting on public issues, there is a need for constant monitoring of policies and programs to make sure they accord with both the companys commitment and with public expectations. If they fall short, its the job of the chief public relations officer to agitate for new programs and policies. Failing to do so means, simply, that he/she is not living up to the requirements of the job. To summarize, the chief public relations officer has four roles: corporate sensor, corporate conscience, corporate communicator and corporate monitor. As corporate sensor and corporate conscience, he/she contributes to and participates in the decision making process. It is his/her job to anticipate changes in the social environment and make sure the corporations response is in the public interest and accords with public expectations. In the roles as corporate communicator and corporate monitor, he/she speaks for the corporation both truthfully and timely and makes certain the corporation is delivering on its promises. . 6 BRANDING A very famous proverb goes: What is in a name? A rose will still smell the same, even if it is called by another name! 34 However, with the advent of latest technology and changing trends, the time has come when we need to do some rethinking. Today, everything is online and virtual: virtual money, online business and so name or rather branding is the most i mportant facet for anything. Not just any business, but for any particular entity, branding is the key word. A brand is the identity of an entity. Just think of Marilyn Monroe and the first thing that comes in your mind is flying skirt. When we talk about online business, the brand identity is the foundation for building a relationship with your customer beyond product, distribution, pricing, or location of your business. It plays an integral part behind the success of any product. Brand is the relationship that secures future earnings by securing customer loyalty. Leana Clark (2002), states that, â€Å"Usually consumers have lot of choice of products in the same market segment so brand loyalty plays a very important role for your business growth. A company with high credibility and brand loyalty succeeds in keeping consumers re-buying their product rather than going to a competitor. Statistics tell that it takes five times as much money to gain a customer as it does to retain one. Moreover a satisfied customer also helps in generating word of mouth publicity which increases your potential c u s t o m e r s † . Branding goes beyond marketing. All aspects of your business should reflect 35 and support your intended brand to create a long term and fruitful relationship with your customers. According to Helen Katz in her book Advertising Principles, A lot of effort goes in developing a brand. It involves more than just picking a catchy name. The following steps may be followed to create a brand: * Define your brand * Determine the objective of your brand * Identify your target audience * Identify the barriers and crush them * Package your brand then sell and market your brand 2. 7 REPUTATION AND WHY IT MATTERS The reputation of a company or product is what determines how a strong a product is in the long run and how their customers perceive such a product. It would be remembered that in 1986, Coca-Cola made a blunder by trying to change the flavour of coke which reduced their sales drastically. This reduction in sales was largely due to the perception customers have about coke. The taste of a product ultimately defines the brand and is also part of what customers perceive when they see the product. So when the taste changes, then of course perception changes. Customers want to see their brands as reliable and constant, and for a company to maintain its reputation, such a company must 36 ensure that it gives it customers what they want. This statement was upported by Gwinavere Johnston (2002), when he said, â€Å"Reputation can account for a large portion of a companys market capitalization, and can be its most important long-term asset. It impacts an organization in a myriad of ways, including stock price, and the ability to attract and retain customers and employees. Corporate reputation is based on factors such as ? ? ? ? ? ? Qualit y of products or services, Earnings and business performance, Stability and fairness as an employer, Level of integrity in business practices, Degree of honesty and openness, and Involvement in local communities. Today, with distrust of the corporate world at an all-time high, corporate credibility is an over-riding factor. Whether they like it or not, companies today are at the mercy of public constituencies. That means there is growing recognition of the need to foster a good reputation by developing positive relationships with various publics. † 2. 8 HOW COMPANIES CAN RESTORE TRUST If business is to regain the trust it has lost due to questionable ethics and other business practices, it must provide public relations with a seat at the executive 37 evel management table rather than just relying on public relations when a crisis a r i s e s . Consumer confidence is at its lowest point, as evidenced by ongoing studies in 2002, by Schenkeins research partner Roper ASW. Corporate wrongdoing, stock market plunges, and layoffs were cited as reasons for the erosion in corporate trust. Americans put the blame squarely on the shoulders of CEOs, Nigerians also put the blame on those in power an d CEOs of large organisation and financial organisations such as banks, insurance companies, investment firms and the likes, who according to Roper, wont be let ff the hook easily. Consumers view CEOs as the bad guys, and blame their greed for the ensuing crises that have elicited their anger. Clearly, we live in an environment where every company is under the microscope and negative business stories appear every day on the front page of our newspapers. According to Jerry Donovan, â€Å"Quite literally, public relations is managing relations with various publics, a role that grows in importance as reputation becomes ever more critical to business success. Companies can restore trust in a number of ways, many involving traditional PR strategies, such as: ? ? ? Using integrity and fairness as criteria for all business decisions; Maintaining an emphasis on quality of products or services; Openly sharing truthful information with all publics; 38 ? ? ? Actively seeking input from publics and being responsive to concerns; Renewing a commitment to local communities; and Creating forums to encourage dialogue with constituencies. The bottom line is that companies must make it a priority to value the needs of all publics, and to forge good relationships with them. The cornerstone of a good relationship is trust, and trust is based on open and honest communication. Effective public relations tell a companys story in a way that is accurate, honest, and easy to understand, helping to establish a reputation for credibility. † A good relationship also requires a willingness to listen, and true public relations is a two-way process. PR professionals recognize that to manage relationships, they must understand and respect public concerns and viewpoints. They must also go a step further, to serve as the publics advocate within an o r g a n i z a t i o n . In effect, corporate public relations professionals frequently play the role of an outsider. By questioning decisions and their impact on customers, the community, employees, and others, public relation professionals bring the public perspective to an organization, fostering its ability to be responsive to public concerns. 39 CHAPTER THREE 3. 0 RESEARCH METHODOLOGY According to Jacobsen (2002: pg 34) there are two ways to conduct scientific research, one is the qualitative approach the other is the quantitative approach. The qualitative approach is more appropriate for research that aims to get a deeper knowledge about a certain subject, i. e. explorative. An explorative research method aims to investigate a small number of units since it is used to explore nuanced data (Jacobsen 2002: pg 38). Researchers using a qualitative approach are more into finding how people experience their lives and their goal is rather to come to an understanding rather than to reach a static analysis (Bell, 1999). A quantitative approach on the other hand is more appropriate when the research is a broad spectrum of units since it is a theory testing research method. A research like this has a goal of getting broader knowledge about a certain subject (Jacobsen, 2002: pg 29). A researcher using this approach collects data and then tries to analyse the relation between the different 40 productions. The researcher measures and uses scientific techniques that can give quantifiable and possible general conclusions. Since Advertising and public relations is all about emotions and catching people’s interest. Quantitative research used alone could lead to faulty conclusions because it could give the researcher difficulties when trying to understand attitudes and perceptions among the interviewees. But when used alongside the qualitative approach, it gives the researcher a broader perspective about the subject area. The researcher shall therefore make use of the survey method and the in-depth interviews (which is a combination of the qualitative and the quantitative research methods). 3. 1 DATA COLLECTION METHOD CRITICAL ANALYSIS OF SOURCES Critical analysis of sources is according to (Bell, 1999: pg 80) divided into two examinations: Internal and external examination. The external examination is used to investigate how genuine and correct the source is whereas the internal examination is the one usually used when investigating smaller projects. Internal examinations looks more into which type or source it is, under which circumstances it devolved and if it has changed lately etcetera. 41 The researcher for the purpose of this research would use in-depth interviews and also the questionnaires/ survey method. The in-depth interview would be directed towards owners of the shops and also the account officer in charge of the Vita foam campaign in Tie Communications. These interviews were conducted to get first hand information on why Vita foam almost went out of the market and what the company did to get back in business focusing on advertising and public relations. The questionnaire, would be used to gather the opinions of customers and potential customers of Vita foam products 3. 2 CHOICE OF STUDY OBJECT The selection of Vitafoam PLC as the case study has been based on the fact that they had experienced drop in sales, which fits the definition of a failing brand by the researcher and as risen today to become one of the market leaders in their product category. A bar chart on the sales of Vita foam product since 2004-2008 by PeaceWaterCoopers House for Vita foam Nigeria Plc) 42 The reason for using Mushin, Ikeja and Agege local government areas as my sample population is because there is a high density of mattress sellers in these areas. Another reason is that these areas are easily accessible. Choice of interviewing officials of Tie Communicat ions Ltd is based on the fact that they were responsible for the rebranding campaign of Vitafoam in 2005/2006 that eventually brought them to their present position in the market. . 3 CHOICE OF ORGANISATION The organisation (VITAFOAM) selected for this study was used because the researcher aims to explore the roles advertising and public relations play in re-establishing a failing product into the market. The case study was chosen based on the fact that it is today one of the leading mattress brands in Nigeria and had in 2005 experienced a rapid decrease in sales of their products. How they overcame this period and what they did to achieve their present position in the market is what piqued my interest in them. Below are bar charts showing the dividend and earnings of Vitafaom Nig. Plc form the year 2004 to the year 2008. 43 FIG 1: DIVIDEND VS EARNINGS PER SHARE FOR VITAFOAM (extracted from the 2008 annual report compiled by PeaceWaterCoopers House) FIG 2: PROFIT AFTER TAX VS SHAREHOLDERS’ FUNDS 44 (extracted from the 2008 annual report compiled by PeaceWaterCoopers House) FIG 3: PROFIT AFTER TAX VS DIVIDENDS 45 (extracted from the 2008 annual report compiled by PeaceWaterCoopers House) 3. 4 CHOICE OF CUSTOMERS/RETAIL OUTLETS In the selection of customers to be interviewed for this study, the researcher has been looking for persons that have been exposed to advertising from the chosen organisation and that have bought their products at least once, but not 46 necessarily the product that have been promoted in the chosen advertising campaign. The researcher shall interview ten (ten customers) in three different retail outlets from each of these local government areas; namely: Ikeja, Mushin and Agege local government areas. Making it a total of 90 (ninety) customers to be interviewed. The customers shall be selected randomly. Also the researcher shall also be interviewing 5 shop owners from each of these local government areas, making it a total of 15 shop owners that would be interviewed. Also the account officer in charge of the advert campaign of Vitafoam shall be interviewed. 3. 5 PROCESSING OF THE RESULTS In the work of analysing the findings found during the interviews the researcher has chosen to record the interviews to make it easier to go back and go through them again later on. The interviews have also been written down to paper from the recordings to make it easier for the researcher to go through them and compare them to points in the literature. By doing it this way it is easier for the researcher to go back without missing out on something. 47 3. 6 RESEARCH QUESTIONS 1. What caused the decrease in sales of Vita foam products? 2. How did public relations and advertising help restore Vita foam into the market? 3. How do we identify a failing product? 4. What strategies do public relations experts employ in re-establishing Vita foam in the market? 5. What advertising strategies were employed in re-establishing Vita foam in the market? 48 CHAPTER FOUR DATA PROCESSING, PRESENTATION AND ANALYSIS 4. 0 INTRODUCTION In this chapter the information gained in the interviews with the account officer that handled the adverts for Vita foam in 2005/2006, shop owners around the speculated local government areas in Lagos, and customers of Vita foam products will be presented. The information will be presented by first retelling the information gained in the interview with the interviewee from TIE COMMUNICATIONS, and then shop owners around Lagos. Also information gotten from the questionnaires distributed among customers of polymer products generally would be presented in this chapter. 4. 1 DATA PRESENTATION SHOP OWNERS From the interviews conducted by the researcher on shop owners in Ikeja, Mushin and Agege local government areas, it was found out that, Vita foam Nigeria has been a very popular brand since the 1990s. They all agreed that around 2004, sales for the product had remarkably reduced and by 2005, Vita foam product was hardly in demand. 49 The interviewees said the reason for this decrease in sales can be attributed to the fact that other brands where springing up and where willing to sell the same or almost the same quality of products for a lesser price. They gave examples of this price differences that might have caused this reductions in sales one of which is; the queen size mattress (ordinary) was selling for Thirteen thousand Naira in 2005 and Mouka foam was selling the same type of mattress with the same quality for eleven thousand five hundred naira. The interviewees speculated that even the less popular brands like Vono foam, Sarafoam etc where producing good quality mattresses for a reduced price. The interviewees said that Vitafoam’s greatest rival in the polymer market was Mouka foam and Sarafoam, because these brands were not as expensive, available and also of good quality. It is the opinion of the interviewees that the adverts Vita foam did though were not so popular; they left an impression in the mind of anyone that was exposed to the advert. They are of the opinion that the rigorous Vita foam campaign carried out from year 2005 though to 2006, helped boost the sales of the product and helped re-establish their relevance in the market place. 50 ACCOUNT OFFICER FROM TIE COMMUNICATIONS. The interviewee asserted that the company was in charge of the Vita foam account in the year 2005/2006 and were responsible for the PR and Advert campaign carried out by Vita foam in the same year. The interviewee said that the company was approached by the client (Vitafaom) to help organise and advert and PR campaign to help boost sales and popularity level of the brand. The interviewee went on to say that the client was troubled about the constant decrease in sales of its product. The interviewee said that the first thing they did when they got the account was to carry out a research to find out why Vita foam is facing the problems there are facing, also to get a clear picture as to how Vitafaom is faring in the consumer market and to test the popularity of the brand. After which they came back to brainstorm on the strategies to use to tackle the problems discovered in the cause of the research. It was discovered that the major cause of the problem was the fact that the competition was giving the same quality for a reduced price and Vitafaom was also losing its name as people hardly knew their name anymore as products like Mouka foam was quickly taking over the market. 51 So they (TIE COMMUNICATIONS) advised Vita foam to carry out a line extension program to develop a product under Vita foam that would be the same quality with Mouka foam but that would be cheaper than Mouka foam. This brought about Rainbow foam which is a brand of Vitafaom and is relatively cheaper than most of the other quality brands in the Nigerian market. The company also proposed a 9 month advert and PR campaign for Vitafaom products which would promote all the products Vitafaom is producing including Rainbow foam. Also they made their presence felt in the Nigerian market by organising scholarship and other social responsible programs in the society. He asserted that in the world of advertising and Public relations it is believed that out of sight is out of mind, so it is important that a product is never out of sight for the consumers. According to the interviewee, an evaluation was conducted at the end of the campaign and it was the general c consensus then that the campaign was successful. The interviewee went on to say that the evaluation was based on the following criteria: 1. After campaign sales volume vis-a-vis sales volume before the campaign. 2. Popularity of the brand. 3. Current market share of Vita foam products. 52 According to the interviewee, a product can fail when it stops satisfying a need, when a competing brand is producing the same quality for lesser prices, when a product is not readily available in the market, when adequate advertisements and Public relations campaign and activities are not carried out, amongst others. The interviewee explained that, though times were hard for Vita foam during the period under review, what made them remain relevant simply was the fact that they kept producing quality products, but ensured that they improve the Public Relations and advertising activities. They started giving out scholarships, giving Vitafoam products to orphanages, also sponsorship of events and programmes were carried out to ensure that the brands image is secure in the minds of the consumers/publics. Some of these events includes, donations to professional bodies like ICAN, donations to clubs and associations like Business Club, National Union of Chemical, Footwear Rubber, Leather and Non Metallic, Standards Organisation of Nigeria, Federal road safety Corps, donations to schools such as Jextoban Secondary school, Ketu, Lagos, end of the year children party sponsored and also organised by the company, sales promotion, price slash etc. The interviewee went on to explain that media relations is an essential tool when trying to win back the loyalty and trust of your consumers. He explained 53 that Vitafoam organised series of facility tour for both media houses and also the regulatory agencies such as Standard Organisation of Nigeria and Manufacturer Association of Nigeria, Polymer Institute of Nigeria, Chemical and Non-Metallic Products Employees Federation and National Union of Chemical, Footwear Rubber, Leather and Non Metallic so as to get endorsements and approval for the products and also for the media to promote them in a positive light. QUESTIONNAIRRE TO CUSTOMERS Ninety questionnaires were distributed and ninety were returned. Based on the data collected through the questionnaires, the following is the outcome of the research. TABLE 1: AGE OF RESPONDENTS Variable 18-20 21-30 31-40 41-50 51-60 60 and above Total No. respondents 5 27 29 16 9 4 90 Of Percentage 5. 6 30 32. 2 18 10 4. 5 100 TABLE 2: AWARENESS ABOUT VITAFAOM 54 VARIABLE I AM AWARE I AM NOT AWARE TOTAL NO. OF REPONDENTS 79 11 90 PERCENTAGE % 87. 8 12. 2 100 TABLE 3: USAGE OF VITAFOAM PRODUCTS VARIABLE YES NO TOTAL NO. OF REPONDENTS 48 42 90 PERCENTAGE % 53. 3 46. 7 100 TABLE 4: WHEN DID YOU START USING VITAFOAM? VARIABLE MORE THAN 20 YEARS AGO LESS THAN TEN YEARS LESS THAN 5 YEARS DO NOT USE IT TOTAL NO. OF REPONDENTS 5 23 20 42 90 PERCENTAGE % 5. 6 25. 5 22. 2 46. 7 100 TABLE 5: DID YOU EVER NOTICE A PERIOD WHEN IT SEEMED OTHER BRANDS WERE TAKING OVER THE MARKET VARIABLE YES NO TOTAL NO. OF REPONDENTS 65 25 90 PERCENTAGE % 72. 2 27. 8 100 TABLE 6: REASON VITAFOAM LOST MARKET SHARE VARIABLE NO. OF REPONDENTS PERCENTAGE % Reduction in quality of the 5 7. 7 product 25 38. 4 55 High price of the product Better quality by competition Better price by the competition Lack of availability of the product TOTAL 23 5 65 10. 8 35. 4 7. 7 100 TABLE 7: WHAT GAVE YOU THE IDEA THAT VITA FOAM MIGHT NOT BE FARING WELL VARIABLE NO. OF REPONDENTS PERCENTAGE % When it was no longer available for sale When I stopped seeing or hearing their adverts When other brands of mattresses became very prominent When friends and colleagues advised me to buy other products TOTAL 0 45 25 20 90 0 50 27. 8 22. 2 100 TABLE 8: IN YOUR OPINION DO YOU THINK VITAFOAM HAS MADE A COMEBACK INTO THE MARKET VARIABLE YES NO TOTAL NO. OF REPONDENTS 70 20 90 PERCENTAGE % 77. 8 22. 2 100 TABLE 9: WHAT MADE VITAFOAM’S COMEBACK POSSIBLE VARIABLE Vigorous advert and PR campaign Reduction in price Increase in quality 56 NO. OF RESPONDENTS 50 7 3 PERCENTAGE % 55. 6 7. 8 3. 3 Creating another competing brand to 20 tackle the competition 10 Friends and colleagues attesting to the 90 quality of Vita foam and the good price TOTAL 22. 2 11. 1 100 TABLE 10: HAVE YOU EVER SEEN OR HEARD ANY VITAFOAM ADVERT ON ANY LOCAL MEDIUM VARIABLE YES NO TOTAL NO. OF REPONDENTS 80 10 90 PERCENTAGE % 88. 9 11. 1 100 TABLE 11: VITAFOAM ADVERT RATINGS VARIABLE VERY GOOD GOOD FAIR POOR VERY POOR TOTAL NO. OF REPONDENTS 50 20 5 5 0 80 PERCENTAGE % 62. 5 25 6. 25 6. 25 0 100 TABLE 12: WHAT INFORMED YOUR DECISION TO START USING VITAFOAM VARIABLE The new packaging The adverts on TV and radio Recommendations from friends Attractive price Sales promo Innovative additions to the product TOTAL 57 NO. OF REPONDENTS PERCENTAGE % 2 40 20 10 10 8 90 2. 2 44. 4 22. 2 11. 1 11. 1 8. 9 100 TABLE 13: MOST EFFECTIVE VITAFOAM ADVERT VARIABLE The radio advert The TV advert The Billboard adverts Print adverts Road shows TOTAL NO. REPONDENTS 10 15 25 40 0 90 OF PERCENTAGE % 11. 1 16. 7 27. 8 44. 4 0 100 4. 2 ANALYSIS OF PRESENTED DATA Based on the data gotten from the interviews conducted and questionnaires distributed, the researcher shall now attempt to answer the research questions this research aimed to answer. RESEARCH QUESTION 1: What caused the decrease in sales of Vita foam products? From the interviews conducted with the shop owners and the account officer in charge of the Vita foam account in year 2005/2006, it is clear that the main reasons for the drop in sales of Vita foam products are; stiff competition from Mouka foam, who was producing a similar product with almost the same quality, but was selling at a lower price. Another reason for the decrease in sales of Vita foam products was lack of advertisement and Public Relations 58 activities on the part of the Vita foam Nig. Ltd; this reduced their popularity in the market place. From the responses gotten from the questionnaires distributed to the customers in different retail outlet around Agege, Mushin and Ikeja local government it is clear that price of the product played a major role in diminishing the sales of the Vita foam products. 38. 4% of the 90 respondents said that the high price of Vita foam products caused the decrease, while 35. % of the same respondents said that better prices offered by competition might be the cause, 5% said Vita foam products were not readily available, 7% said better quality offered by competitors might be a cause for the reduction in sales of Vita foam products. Form the above it is clear that the major reason for the decrease in sales of Vita foam products can be attributed to high price and lack of advertiseme nt and Public Relations activities RESEARCH QUESTION 2: How did public relations and advertising help restore Vita foam into the market? From the interviews conducted with the account officer in charge of the Vita foam account in the year 2005/2006, it is clear that Public Relations and advertisement played a major role in restoring Vita foam into the market. The 59 interviewee pointed out that, through Public relations activities such as giving scholarships, giving free Vita foam products to orphanages etc, the company was able to register in the mind of the consumers as a socially conscious organisation which helped in promoting their image. Also the advert campaign proposed and executed by Tie Communications helped re-establish the Vita foam presence in the polymer industry and also in the long run helped boost the sales of the product. All of which helped restore Vitafaom back into the market place. Data gotten from the questionnaires distributes also asserts that advertising and Public relations activities played a major role in restoring Vita foam into the market place. 55. 6% of the 90 respondents said that vigorous adverts and PR campaign made the comeback for Vita foam possible. While 44. % of the respondents also claim that the adverts they saw informed their decision to buy Vita foam products. RESEARCH QUESTION 3: How do we identify a failing product? Based on the questionnaires distributed and interviews conducted. A product can be said to be failing if there is a sudden and constant decrease in sales. Also about 50% of the 90 respondents that got the questionnaires said that they knew Vitafoam was failing when they stopped hearing or seeing their adverts, 27. 8% of the respondents said that they noticed when other brands became very 60 prominent, while 22. % of the respondent said they noticed when friends and colleagues advised them to buy other products. From the above statistics, a product can be said to be failing, if they is a constant reduction in sales of the product, when adverts are suddenly not heard or seen any more, when other brands become more popular, when friends discourage you to buy the product. RESEARCH QUESTION 4: What strategies do public relations experts employ in re-establishing Vita foam in the market? From the interviews conducted, it can be said that Public Relations played a major role in re-establishing a failing products. The interviewee said that scholarships and Cooperate Social Responsibility were carried out to ensure that the brand name Vitafoam is registered in the minds of the consumers, also sponsorship of important programmes and events were carried out to boost the popularity of the brand. Media relations were also used, series of facility tour for both media houses and also the regulatory agencies such as SON and MAN were organised. RESEARCH QUESTION 5: What advertising strategies were employed in re-establishing Vita foam in the market? 61 From the research, the advertising strategy used to re-establish Vitafoam ack into the market was to create a nine month advert campaign that would run through 2005 and parts of 2006 on radio, television and print media. 55. 6% of the respondents that filled the questionnaires distributed agree that the Vigorous advert campaign embarked on by Vitafoam made it possible for vitafoam to come back into the market, also 44. 4% of the 90 respondents said that the print adverts were most effective in making them buy Vitafoam products. 27. 8% of the respondents said that the billboards advert were most effective in making them buy Vitafoam products, while 16. % said it was television and 11. 1% said it was the radio adverts that got them to buy the product. The strategies used were billboard adverts, radio, TV and print adverts that ran over a period of nine months. 62 CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATION 5. 0 INTRODUCTION In this chapter, the major findings of this study will be discussed and summarized, recommendations will also be given. 5. 1 SUMMARY In this study, it was observed that public relations and advertising played a very crucial role in re-establishing Vitafoam into the market after the company experienced an alarming decrease in sales. It was also found out in the cause of the research that through Public relations activities such as giving scholarships, giving free Vita foam products to orphanages etc, the company was able to register in the mind of the consumers as a socially conscious organisation. This 63 helped in promoting their image. Also the advert campaign embarked on by the company helped re-establish the Vita foam presence in the polymer industry and also in the long run helped boost the sales of the product. All of which helped restore Vitafaom back into the market place. It was found out in the cause of the research that a failing product can be identified when; ? The product is no longer available in the market ? When other brands become more prominent ? When the product no longer satisfy a need ? When there is a sudden and constant decrease in sales. ? When friends and colleagues discourage you to buy the product. It was discovered that stiff competition from rival products, high price of Vitafaom products, lack of advertisements and Public Relations activities were the major factors that caused the failure if Vitafoam as a brand in 2005/2006. It was also discovered that through Public Relations and advertisement, Vitafoam Nig. Ltd was able to re-establish dominance in the polymer industry. 64 5. 2 CONCLUSION This study has shown that advertising and public relations play a major role in re-establishing and also maintain a product in the market. The study has shown that high prices of products, availability of the product, lack of PR, advert and other promotional activity might lead to a product failing. The major findings of this study are summarized below: ? Price, availability of the Vitafoam products, lack of adverts and public relations, and competition, caused the failure of the Vitafoam brand in the market place. ? Advertising and public relations helped restore consumer trust and helped restore Vitafoam back into the market. ? A product can be said to be failing if there is a sudden and constant decrease in sales, when adverts are suddenly not seen or heard anymore by the consumers, when friends and colleagues advised them to buy other products. 5. 3 SUGGESTION FOR FURTHER RESEARCH Due to the time limit and the level of this study the outcome has been limited. For future research within this area it could be interesting to investigate this in a deeper study. The use of various products can give a better perception on the 65 roles Public Relations and advertising plays in re-establishing a failing product into the market. Also a study can be carried out to find out how advertising and public relations if not done properly could lead to a product’s extinction. This study could help advert and PR practitioners understand the value of advertising and public relations and know the dangers they stand to face if they are not done properly. 5. 04 RECOMMENDATIONS Looking at the outcome of this study, it is suggested that organisations in the Polymer industry should not look down on adverts and public relations as they can make the difference between a successful company and a failing company. Organisations should ensure that their products and services are constantly in the mind of the consumers because they are the most important factor in the growth of the company. Brand colours and logos of companies in this industry should be used in every retail outlet, as this could attract customers to buy and also tell the public that they are available. Also Public Relations activities that covers a wide geographical area should be embarked on by companies on this industry ion a regular basis, because it boost the goodwill of the organisation and helps maintains consumer/customer loyalty. 66 BIBLIOGRAPHY Barry. T, Howard. D, (1990) A review and Critique of the Hierarchy of Effects in Advertising, International Journal of Advertising, Vol. 9, Iss. 2, P. 121 Bearden. W, Ingram. T, LaForge. R. , (2004) Marketing: Principles Perspectives, 4th Ed, McGraw-Hill/Irwin, USA: New York Belch. G, Belch. M. , (1995) Introduction to advertising and promotion: an integrated marketing communications perspective, 3rd Ed, McGraw-Hill, Boston Berge B. G and Katz H. (1999) Advertising principles, NTC Publishing Group, A Division Of NTC/Contemporary Publishing Group, INC. 4255 West Touhy Avenue, Lincoln (Chicago), Illinois 60646-1975 U. S. A. 67 Brierley. S (2002) The Advertising Handbook, Routledge, London: UK Butterfield. L (1997) Excellence in Advertising, The IPA guide to best practice, British Library Cataloguing, Oxford: UK Ciadvertising. (2007) Hierarchy-of-effects models, [online article], http://www. ciadvertising. org/studies/student/97_fall/theory/hierarchy/modern. html, 2007-04- 26 Kirk Miller (1986) Reliability and validity in qualitative research, Sage Publications, USA: Beverly Hills Lavidge. R. J, Steiner. G. A. , (1961) A model of predictive measurement of advertising effectiveness, Journal of Marketing, 52, p. 59-62 Lavidge. R. J, Steiner. G. A. , (1961) A model of predict ive measurement of advertising effectiveness, Journal of Marketing, 52, p. 59-62 Mackay. A. , (2005)

Womens Identities in The Color Purple by Alice Walker and Behind a Mas

Women's Identities in The Color Purple by Alice Walker and Behind a Mask by Louisa May Alcott Alice Walker’s novel The Color Purple has a rich array of female characters to examine when answering the above question. I feel that Louisa May Alcott’s short story, â€Å"Behind A Mask† offers an equally rich array of female characters to consider. Through the course of this essay I will show how Walker and Alcott used different narrative techniques and made different use of language and dialogue to create their characters; and how they each respectively created very powerful pieces of work, identifying with their characters and the problems and obstacles faced by them in their everyday lives. The Color Purple is written in the epistolary style where the main character writes letters to God. These letters are like a diary where Celie tells her story. This diary technique contains Celie’s innermost thoughts and allows the reader to know the true Celie because she is able to completely open up in her writing. Walker writers the whole story thought Celie’s (female) perspective, which is particularly useful when we are given Celie’s impression main female characters in the novel, Sophia and Shug. We get a different view of Nettie because she writes her own letters to Celie. Certain key events in Celie’s life made her the character she is, for example: her continual rape by her stepfather; the subsequent pregnancies and the loss of her children; the death of her mother; and the loss of her sister, Nettie. However, through the course of the novel, Celie finds that she has managed to form close relations with the female characters of the novel, she finds love and friendship and is finally reunited with her sister and children who were taken from her. The Color Purple opens, with Celie writing to God, describing herself as â€Å"a good girl† (the fact that she addresses her letters to God emphasises this) and how her stepfather’s advances to her mother were rejected, resulting in Celie’s rape. Before chapter one even begins we here a pre-echo of Celie’s stepfather, â€Å"You better not never tell nobody but God. It’d kill your mammy.† So Celie learns to keep quiet to survive and this is a habit that is hard for her to break. Celie is a passive character. She is hardworking and domesticated and this is what allows her to be married off so young. Celie’s father and husba... ...r true feelings but whilst Celie feels sadness and a desire for love, Jean Muir feels bitter and a need for revenge. The most marked difference between Celie and Jean Muir is how they use their sexuality (Shug is much more aware of how to use her sexuality effectively than Celie is). Jean Muir uses her sexuality to manipulate the three main male characters of the story, particularly Sir John Coventry who is totally taken in by her act. She wants a title and uses her femininity, flattering the elderly gentleman. Sir John is amazed at such a lovely young woman being interested in him, for although Jean Muir is not described as pretty, her mysterious air provokes interest. Behind a Mask is a short story compared to The Color Purple and this results in the pace being faster. The two stories have nothing in common but their main female characters do share some characteristics, particularly in the way they have learned to hide behind the faà §ade of how acceptable women in society should be. B I B L I O G R A P H Y  · Approaching Literature: Literature and Gender (1996) Goodman L (ed), The Open University  · The Color Purple B (1992) Walker Alice, The Women’s Press

Softball Paper

The History of Softball PHEC 202 Table of Contents 1. History of Softball 2. How to play Softball 3. Equipment needed to play a game. 4. Diagram of a Softball field 5. Bibliography Page 3 Page 4 Page 5 Page 6 Page 7 Softball is one of America’s favorite pastimes. Softball is now a very popular game that originated in Chicago, but it didn’t become popular over night. The game is said the be invented by a man named George Hancock, by him creating this game it has now become of the most played games in America. In this essay I will discuss the history of softball, the basic rules, and the necessary equipment needed to play the game.Softball was started on Thanksgiving Day in 1887. It all began when a group of men gathered in a gym to hear the score of football game, after the score was announced and all bets were settled one of the men threw an old boxing glove at another man who hit it with a pole. George Hancock, said to be the inventor of the game took the boxing glove and tied it so it would look like a ball, took chalk and drew a diamond on the floor, broke a broom handle to use it as a bat and began to play the first game of baseball. This was also the beginning of softball.Hancock’s game was a smaller version of baseball and was played indoors. Within a week’s time Hancock created an oversized ball and a bat with a rubber tip that he used to play the game. He also returned to the gym to make permanent foul lines on the floor. He then wrote the rules and named the game Indoor Baseball. This new sport quickly became a hit and became international. In the same year, 1897, the Indoor Baseball guide was published, explaining the rules of the game and how to play. Ten years later the game was moved outdoors.It was then known as indoor-out door. This game also caught on very quickly and a set of rules was published for this version of the game in 1889. Although Chicago is the birthplace of this game through the years it took on some mod ification in Minneapolis around 1895. It is said that a Fire Department officer by the name of Lewis Rober Sr. used his versions of the game to keep is men in shape and occupied. It is also said that he had no prior knowledge of Hancock’s version of the game. Rober’s version of the game was played in a vacant lot next to the fire house.In 1896 Rober was moved to a new unit and in charge of coaching another team. This team called themselves the kitten and in honor of their name the game was called Kitten League Ball in 1900. The name was later shortened to Kitten Ball. In 1895 the women’s softball team was formed in Chicago at West Division High School. Although the team was started they did not start competing until1899. As the game grew more popular more people began to pay more attention the women’s game and in 1904 the Spalding Baseball Guide was published.This publication of the rules dedicated a substantial amount of the book to the women’s ga me of softball. In 1933 there was the Chicago National Tournament. This was the first tournament where both male and female champions were honored in the same way. This tournament help lead to the International World Championships in 1965, by allowing women to compete in such tournaments this helped this sport to become international and helped it move on to the Pan-American Games and the Olympics. Softball at this time was now a professional league and contracts ranged from $1,000 to $3,000 dollars per year.In 1980 due to financial hardship the league was broken up. Although the league was broken up softball is still a popular game today. There is now an Amateur Softball that registers more than 260,000 fastpitch softball teams and slowpitch is gradually growing. Although compared to baseball, softball is simple to play and is also played on a smaller scale. There a 9 players on a softball team. The playing field it is divided into the infield and the outfield. The infield is the p ortion of the field which is connected by the bases. Each base is set between 55 and 65 feet apart.When the bases are joined they take on the shape of a diamond and the infield is considered the portion inside the baseline. Outside the baseline but inside the playing field is the outfield. While in a game if the ball goes outside the 1st or 3rd base it is considered a foul ball. If this occurs the runner cannot go to the next base and the batter gets another chance, however if the ball is caught in the air outside the line the batter is then consider out. An official softball game has 7 innings. An inning is when both teams has a had a chance to bat.This is how a game of softball is played. What makes softball different from baseball is the pitch. In softball the ball must be thrown underhand. In order to pitch the pitcher must have both feet on the pitchers rubber and both hands must be on the ball at the start of the pitch. When the pitcher throws the ball it’s going to bat ter. When batting, the team must have the same order of batters throughout the entire game. The batter will stand in the batter’s box which is the box marked with chalk near home plate that a batter must stay within while batting. The batter is onsidered out when and if three strikes are called, a fly ball is caught, or if the batter does not stand in the batter’s box. A strike occurs when a ball is swung at and missed or is called when the ball enters the strike zone and is not swung at all. The strike zone is the area between the batter knee’s and armpits. A fly ball is a ball that is hit in to the air in the infield. If any of these things occur the batter is then out. If that batter hits the ball the next step is running. When running the runner must touch each base. Runners can only over run one base and can be tagged out if they are not on the base.While on base the runner can only run when the ball leaves the pitchers hand. If the runner is on base when a fly ball is hit and caught the runner must remain at their original base and cannot move on to the next base. While running all batters that have made to a base must stay in that order when returning to home plate. Stealing bases are not allowed in softball. A runner is considered out if they are tagged out before reaching a base, if the ball gets to 1st base before the runner, or if the runner runs more than three feet out of the baseline to avoid being tagged out.These are the rules that runners must follow. In order to play this game the following equipment is needed: a bat, when standing next to bat that you are going to use the bat should come to your wrist and it should be light enough for you to swing comfortably. Also while batting a batter may use a batting helmet to protect their head while up to bat. Next is the ball, softballs range from 11 which are used by children ages 10 and under, to 12 inches which are used by everyone ages 12 and above. After the ball is the glov e.The only positions that have a specific glove designed especially for their position is the first base men and the catcher, all other use the same type of glove depending on which hand you catch with. If you use you right hand the most you would put the glove on your left have so you would be able to throw with your right hand and vice versa for the left hand. In this essay I have explained the history of softball, how to play the game and the necessary equipment need in order to play the game. Although the were some hang ups that could have stopped the growth of softball its popularity continued to grow.Softball is still a popular game with millions of people who still play it today. [pic] Bibliography Amateur Softball Association of America (ASA). (2012). Amateur Softball Association of America (ASA). Retrieved October 7, 2012, from http://www. asasoftball. com/about/asa_history. asp History of Softball. (2000). History of Softball. Retrieved October 7, 2012, from http://www. so ftballperformance. com/softball-history/ Lynch, W. (2011, May 26). Rules on How to Play Softball. LIVESTRONG. COM. Retrieved October 7, 2012, from http://www. livestrong. com/article/426838-rules-on-how-to-play-softball/

Leadership Approach Paper Essay

Organizational behavior comes into play to aid management in enhancing their understanding of human behavior within organizations to better communicate, allocate resources, delegate tasks, plan, organize, direct, and control work activities. The main purpose of understanding organizational behavior is to increase leadership effectiveness, motivate workers, and inspire them to work toward a common objective. Although there are many leadership approaches, we will focus on the situational leadership approach. We will analyze the purpose, strengths and weaknesses of the situational leadership approach, and provide an example of how it can be applied to real situations. Situational Leadership Approach As it name suggests, the situational leadership approach states that leaders should use different approaches as situations change. In short, leaders should be flexible, embrace change as it comes, and be capable of adapting to it. The situational leadership approach is a model that was developed by Kenneth Blanchard and Paul Hersey in 1972. The theory states that leaders should match their leadership style to the maturity of followers and to the specific tasks on hand (Lerstrom, 2008). As people within organizations acquire more experience and become more knowledgeable about their job, leaders will need to adapt new leadership styles to keep these people motivated. According to May (2013) the core concept of the situational leadership approach is that â€Å"one size does not fit all†. The best leaders are not only those who have a vision, but â€Å"the most successful leaders are the ones who are able to adapt their leadership styles across a broad range of varying maturity levels readily present within the average organization (May, 2013). † Moreover, using the situational leadership approach suggests that leaders use a mix of other leadership approaches to be effective. According to Phatak (2012), â€Å"The philosophy of a leader should be flexible enough to adapt to situations and changing times. We need a mixture of transactional and transformational leadership techniques to get the job done. The basic idea behind this theory is that one must adapt strategy with changing conditions. † Strengths As mentioned earlier, situational leadership allows for more flexibility. As the world evolves, organizations have to make adjustments to survive. Tomasco (2013) states that with the situational leadership approach, leaders get the opportunity to adapt their leadership style to their followers’ needs. Consequently, as leaders effectively match their leadership style to situations and followers’ needs, work activities will run smoothly, interactions will be more successful, relationships will be built up, and followers will achieve optimum performance. Weaknesses Although the situational leadership approach appears to be the best course of action due to its flexibility, it has weaknesses that one cannot ignore. Phatak (2012) explains that constantly changing strategies with time, a leader will find it difficult to implement new strategies on the go. A long term vision may elude him due to constant changes. † Further, Wile (2013) identifies four weaknesses of the situational leadership approach which are confusion, leadership or management, outside factors, and perception. Indeed, followers may become confused as leaders change a newly implemented leadership strategy as a result of changing conditions. The situational leadership approach is often misconstrued with a management strategy to lead employees to achieve better outcomes. One cannot downplay the impact external factors have on organizations and organizational behavior. Leaders should demonstrate their ability to understand the organization’s external environment and to assess followers’ behavior to implement a leadership approach that will work. Finally, people within organizations have different perceptions and react differently in similar situations. Hence, the situational leadership approach may not give accurate predictions of followers’ behavior. Situational Leadership Approach in Real Life Alan Lerstrom from Luther College did a case study using the situational leadership approach in which he demonstrated how academic advisors can alter their leadership style based on students’ maturity as they advance higher in their studies. Lerstrom applied the Hersey and Blanchard’s model of situational leadership in the case study. The model suggests that effective leaders will adjust their leadership styles in accordance with changing situations and followers’ maturity. According to Lerstrom (2008), Jay, the student in the case study began showing signs of maturity as he better understood the major he wanted to pursue and classes he needed to enroll in. Also, Jay became more confident about his abilities, understood the requirements associated with his major, and was more willing to communicate with the advisor. â€Å"Situational leadership provide theoretical and practical tools that help advisors in understanding changes in the readiness levels of their students, and it suggests patterns for relating to students (Lerstrom, 2008, p. 7). † Conclusion Situational leadership is the approach that states that leaders must be flexible enough to adapt their leadership styles to changing situations, to specific tasks, and to organizational behavior. This study showed that although the situational leadership approach yields positive outcomes it has weaknesses. Thus, it is important to leverage the strengths of the approach to alleviate its weaknesses. For increased effectiveness, leaders will need to use organizational behavior research methods to better understand the situations at hand, their followers’ perceptions, and the organization’s internal and external environments. This method will provide guidance in applying the appropriate leadership style. References Lerstrom, A. C. Advising Jay: A Case Study Using a Situational Leadership Approach. NACADA Journal; Fall2008, Vol. 28 Issue 2, p21-27, 7p May, R. (2013). Basics of the Situational Leadership Model. Retrieved from http://www. businessdictionary. com/article/724/basics-of-the-situational-leade rship-model/ Phatak, O. (June 20, 2012). Pros and Cons of Leadership Theories.

Influence of Commedia dellarte essays

Influence of Commedia dell'arte essays Commedia dellArte has two major elements: improvisation and stock characters (Brockett 150). Stock characters were so important that usually one actor played the same role throughout his career. Commedia dellArte was created for the common people since most earlier Italian shows were put on for an aristocratic audience. The characters of commedia dellArte were either straight or exaggerated roles (Brockett 150). The young lovers were like the pop culture in Italian theater. They dressed in the styles of the time, they were clever, and they were attractive (and not masked). They could illustrate how strange the other characters were. The male lovers father rejected the sons lover. The young woman had both old and young male lovers (Brockett 150). The character roles were usually master or servant. The masters were usually ridiculous. There was the Capitano, who was an exaggerated character who bragged about his ample love abilities and fighting, but who was actually a coward and not so great in the sack. Pantalone was an old man, a merchant, who would pretend to be a young man and court the young ladies. Il Dottore was Pantalones friend. Il Dottore, the doctor, was an asshole to his family and a braggart about his knowledge. The zanni (the servants) in the exaggerated characters were also very important. There was Harlequin, who was a mixture of cunning and stupidity (Brockett 152), usually a dancer. Next came Brighella, Harlequins horny, asshole- yet witty friend. Scaramouche (by far my favorite of the names) who was sometimes like Harlequin and sometimes like Brighella, and Pulcinella (who played different roles- servant or merchant) who had a crooked nose and a hunchback and was a mix of different attributes. There were also some maid servants in the mix. The cast consisted of between ten and twelve actors. Shakespeare is said to be hugely influenced by Commedia dell&...

Extractive Stonyfell Quarry, SA essays

Extractive Stonyfell Quarry, SA essays Extractive Industry Field trip report. 1.stonyfell quarry started the early stages of open cut mining, or quarrying, in 1837. It mines sandstone quartzite rock, and has been most commonly used as aggregate on Adelaide suburban roads. In 1943, Greenhill quarry started its productions less than a kilometre away, creating competition between the two. Boral energy bought both operations in 1979, and joined them to create a more profitable source. Stonyfell quarry was an expensive mine to run full time, with machines needing to be replaced frequently, and equipment being so expensive. It decided in the early 90s that now historic quarry only needed to run half time to maintain profitability. 2. Most of the material extracted from this open cut mine is done by blasting or drilling. The bench cut quarry produces quartzite sandstone blocks 1ftx 1metre. It can then be crushed into different sizes, depending on the use, eg. * Primary crushed rock, 200mm, * secondary-80mm * Tertiary (aggregate)-20mm *quaternary (sand) 4mm There are more than 25 uses for this quartzite sandstone, including building materials, road aggregate and railway ballast. The material currently sells for $8-$10 per/ton for aggregate, and $16-$18 perton for builders sand. In the earlier years of quarrying, there was a lot more manual labour, men using ropes to scale cliffs more than 100m high, hand detonating with gelignite, and extracting with small hydraulic drills. This was a dangerous business, so in 1954, a mines safety act limited quarry cliff faces to a height of 50m. Many more mechanical techniques now used to extract materials in a way that will have minimal impact on the environment. A drill rig now drills holes on one bench of the cliff face at an angle of 10 degrees off vertical. Explosives, containing diesel and gelignite re inserted into these drill holes, and ...

Funk Art Movement, From Ceramics to Found Objects

Funk Art Movement, From Ceramics to Found Objects By the middle of the 1950s, abstract expressionism had held sway in the art world for a full decade, and there existed certain artists who felt the adulation had gone on for roughly nine years too long. In an uncoordinated artistic rebellion, a number of new movements began to gain traction. The one characteristic these movements had in common was shunning the abstract in favor of the tangible. From this, the delightfully-named Funk Art movement was born. Origins of the Funk Art  Name The romantic version of Funk Arts etymology says it came from jazz music, where funky was a term of approbation. Jazz is also perceived as unrefined and especially with late 50s free jazz unorthodox. This fits neatly, for Funk Art was nothing if not unrefined and unorthodox. However, it is probably closer to the truth to say that Funk Art came from the original, negative meaning of funk: a powerful stench, or an assault on ones senses. Whichever version you believe, the baptism occurred in 1967, when UC Berkeley Art History professor and Founding Director of the Berkeley Art Museum, Peter Selz, curated the Funk exhibition. Where Funk Art Was Created The movement got its start in the San Francisco Bay area, specifically at the University of California, Davis. In fact, many of the artists who participated in Funk Art were on the studio art faculty. Funk Art never outgrew being a regional movement, which is just as well. The Bay Area, the epicenter of the underground, was probably the one place in which it could have thrived, let alone survived. How Long the Movement Lasted Funk Arts heyday was in the mid- to late-1960s. Naturally, its beginnings were much earlier; the (very) late-1950s seem to be the point of origin. By the end of the 1970s, things were pretty much over as far as artistic movements go. To include all possibilities, it can be said Funk Art was produced for no more than two decades and 15 years would be more realistic. It was fun while it lasted, but Funk did not have a long life. The Key Characteristics of Funk Art Found and everyday objectsAutobiographical subjects(Frequently inappropriate) humorAudience engagementElevation of ceramics Historic Precedent Funk was preceded by another Bay Area art movement known as Beat Era Funk or Funk Assemblage. Its attitude was more surrealistic than funky, but it did add a few notes to Funk. Despite also being regional, Beat Era Funk never garnered much popularity. In terms of humor and subject matter, Funk Arts lineage goes straight back to Dada, while its aspects of collage and assemblage hearken to Pablo Picassos and Georges Braques Synthetic Cubism. Artists Associated with Funk Art Robert ArnesonWallace BermanBruce ConnerRoy De ForestJay DeFeoViola FreyDavid GilhoolyWally HedrickRobert H. HudsonJessEd KienholzManuel NeriGladys NilssonJim NuttPeter SaulRichard ShawWilliam T. Wiley Sources Albright, Thomas. Art in the San Francisco Bay Area: 1945 to 1980, Berkeley: University of California Press, 1985.Nelson, A. G. You (exh. cat.),  Davis: University of California Press, 2007.See: The Early Years of the UC Davis Studio Art FacultyOral history interview with Bruce Nauman, 1980 May 27-30,  Archives of American Art, Smithsonian InstitutionOral history interview with Roy De Forest, 2004 Apr. 7-June 30,  Archives of American Art, Smithsonian InstitutionSelz, Peter. Funk (exh. cat.).  Berkeley: University of California Press, 1967.Tinti, Mary M. Funk Art,  Grove Art Online, accessed 25 Apr. 2012.

Reading discussion on Club Dead Essay Example | Topics and Well Written Essays - 500 words

Reading discussion on Club Dead - Essay Example He seems to want to be dominant and worries little about offending others. Masculinity? When the store clerk is assaulted, Sookie is quite assertive that she is going to shoot the assaulters. â€Å"You bet your ass I am†, she says. Sookie likes to give off confidence and aggressiveness, but always second-guesses herself and situations that occur. Is this an esteem issue associated with the traditional view of femininity? Eric strokes Sookie’s hair lovingly after she experienced a massive beating. Eric is a bit of a mystery when it comes to giving and giving off, showing both sensitivity and disregard which makes it difficult to characterize his gender performances. Should we be considering that vampires have such a complex life that they must illustrate both masculine-like and feminine-like behaviors to have a positive social life and a quality circle of friends? Something to consider when characterizing what gender actually means to the circle. Sookie does not seem to be comfortable in her own skin and questions the ethics of many different decisions throughout the novel. She clearly wants others to believe that she is strong and independent, but gives off susceptibility in many of her uncontrolled emotional outbursts. She needs to be comforted, a common theme throughout the book, but does not want others to see this sensitivity. As Sookie has evolved through the novel, she never distinctly loses her vulnerability which might point toward an inherent feminine personality under the typical view of this gender. This seems to make her social relationships with men more complicated where there is dominance versus passiveness tensions in Sookie’s relationships. However, the vampires are sensitive to Sookie’s legitimate emotional hyper-sensitivity and seem willing to be passive while she openly copes with her thin-skinned ways. This makes it difficult to classify, from a gender

Preferred future, what changes do you forsee as an advanced practice Essay

Preferred future, what changes do you forsee as an advanced practice nurse. Relate it to health care reform - Essay Example In order to be a quality-focused pediatric nurse practitioner capable of maximizing patient care and building staff unity, the nurse must take a leadership role within the organization in order to drive improvements. With health care reform currently on the forefront of society’s consciousness, it will be even more important to develop sound leadership skills in order to assist in this change process and also to improve relationships with patients of different socio-economic and cultural backgrounds. The future of health care, after potential reform, will change the methods by which nurses conduct their job role responsibilities. However, since this reform has not yet been built into solid legislation, it would be appropriate to compare this potential future for nurses with a preferred future to discuss how best to build a more effective organization. The future of nursing will require an individual with the ability to bridge gaps between colleagues, managers and patients in order to adjust to new health care reform-driven changes. Health care reform is going to mean new demands for pediatric nurse practitioners, especially in terms of how management and nurses interact. Health care reform is going to change the process of controls within the organization, requiring more unity between different professional ranks of the business. In order to facilitate quality relationships of this type, the nurse â€Å"must be a diplomat, helping people get past their conflicts with one another and facilitate their working together† (Grossman and Valiga, 2009, p.138). Unfamiliar changes to health care delivery, imposed by the potential new reform policy, are going to create different reactions from colleagues and superiors. In some instances, these changes may be so radically-different from current operations that members of the organization try to resist these changes through lack

How is capability deprivation a more powerful approach for finding Essay

How is capability deprivation a more powerful approach for finding ways to fight poverty than a focus on raising the incomes of - Essay Example The realities faced by the poor people can be termed as dissimilar, multifaceted and dynamic; an aspect that leads to the analysts and researchers looking for explanations and solutions to the problem of unemployment. This paper shall address the issue of unemployment by arguing from the point that, poverty can be easily eliminated by applying the capability restitution mechanism as opposed to raising the income of the poor. The view of poverty in terms of capability perspective is one that is multi-dimensional as seen in the work of Sen (1). In the work, the author continues to argue that since poverty can be analyzed from the perspective of an individual’s lack of the basic items, income is one of the main items that would allow the same individual access their basic wants (2). This is to mean that, insufficient or lack of capital is a major determining factor of the ability of an individual to reassure their daily life. This interprets the reason why some families and perso ns are more economically able as contrasted to others. Therefore, in this case, the incapability of an individual to access the income that would be helpful in reducing poverty is useful in coming up with policies useful for dealing with poverty. It is at this juncture that Sen insists that; it would not be possible to give all these persons the necessary amount of money to maintain their livelihoods (2). Sen poses a question on whether it would be probable to fund a sick or a disabled person with sufficient funds to protract their livelihoods (2). In this case, it would be more sensible and practical to allow these individuals to obtain the skills of accessing income as opposed to giving them the funds. Though Sen is cautious of the fact that it would not be undemanding for persons with special needs and the sick to work equally the same as the ordinary persons, giving them an opportunity to acquire the right skills to work is the best solution in assuaging poverty (2). Capability restitution method is yet another more potent approach in alleviating poverty as the approach deals with issues of handling poverty. Poverty that is realistic, as indicated by Sen, does not revolve around the income liberty, but the main concern is a consideration of the mechanisms that bring out the poor persons from their misery (2). A cited example is that of the elderly members of the society, and other groups that are sinking in misery (1). In this case, apportioning a certain amount of money in an endeavor to fight poverty would result to the same persons being reliant on the fact that, with or with no jobs, they have an amount of money set aside for their use. It is warranted, from this argument, to argue that these persons have undeniably been reduced to slaves of their own desolation, as they have no capability to secure a job, and earn a considerable amount of money that would be helpful for their personal development. Sen gives a case in point whereby a family is allocate d funds as a means of alleviating poverty (2). In the event that the boy-child is given priority over the girl due to their gender difference, as seen in Asia and parts of North Africa, then a new division of poor persons will automatically emerge. In terms of capability deprivation, this means that girls are not given a chance to exercise their full potential as they are neglected in terms of access to healthcare, income amongst others (Sen 1). In the long run, the

Barclays Bank Case Study Example | Topics and Well Written Essays - 1250 words

Barclays Bank - Case Study Example The banks wanted to combine all their existing networks and take full advantage of their loose competitors in order for them to be able to compete effectively with the joint stock banks. This merger brought together seventy one partners and since then has been known as Barclays Bank. Over the years Barclays has expanded and has over fifty countries in Europe, Africa, North and South America. (Michael Collins 117) Barclays bank is an international service provider that deals with personal banking, credit cards, wealth and investment management and corporate and investment banking. The main activities in the bank are to lend, move, invest and protect money. Its operations are generally divided into two that is the retail and business banking which has four units; Africa retail and business banking, Barclaycard, U.K retail and business banking and the final one is Europe retail and business banking. These operations dictate the core business structure in the organization and determine t he services they offer. They cannot offer services that are beyond its business scope. The highest structure in the Barclays group is the group chairman and the chief executive. The group also has an executive committee and a board of directors. Each branch at the nation level has its’ managers and other officials who ensure the smooth running of the bank. All the group’s operations including its overseas offices, subsidiaries and associates are all subject to a set of rules and regulations which have to be adhered to at all levels. All the cooperates practices have been provided for in one document and the aim of this principles is to provide the highest standards of products and services to its stakeholders..The board is charged with the responsibility of creating as well as building a shareholder value through the management of the business. It has to ensure that is the body that ensures a balance between the promotion of the goals whether long or short term. It is the work of the chairman to ensure that all the board members receive information in a proper and clear way so as to ensure that the directors are able to give sound judgments or opinions that will ensure the growth of the organization. It is also important to note that the directors are not allowed to put themselves in a position where he or she may have conflicts of interests. The directors have the obligation to act in good faith so as to promote the success of the company. While acting on behalf of the company the shareholder is expected to look at the likely consequences of any decision to the company in the long run, they are also expected to consider the interests of all the stakeholders and the need to maintain the reputation that the bank has. The organization does engage with a wide range of stakeholders who are spread all across their divisions and their main of these transactions is to ensure that they discover the key concerns and respond to each of their stakeholders n eed. The stakeholders of the organization include its employees, shareholders, suppliers, government and its regulations, charities and the non-governmental organizations. The organization has come up with a citizenship strategy which focuses on three areas that will improve their services and products to all those who

Operatons management Essay Example | Topics and Well Written Essays - 2000 words

Operatons management - Essay Example Moreover, the advancement of the information technology is another important add-on for logistic management. With the used of the advance IT system, operators can track the flow of materials from the point of purchasing inputs for productions to the point finished products are sold in the retail stores. This gives enough data for logistics managers to make a wise decision for the overall business operations. Lastly, the principles and value chain are also discussed. The principles of logistic management give pointers for managers to help them gauge the correctness and effectiveness of their decision making. Transport and logistics, according to the report written by Shepherd, is a sector in which global value chain (GVCs) play a vital role in connecting countries. It is also responsible for spreading technologies. It also promotes best practice with all the countries in the world. Major shipping, freight forwarding, express delivery firms are just a few of the notable firms involved with this sector. Not only big and notable firms – transport and logistics also partners with local operators. It does not focus on first world countries alone as it extends hands to low income countries or commonly known as the third world countries to help boost their flow of goods, information and other valuable resources. In addition to its vital role as a global value chains, this sector also helps improve the trade performance of many countries around the world. For example, in order for manufacturing and agricultural industries to deliver their produce or goods to consumers quickly and reliably, they need the help of the transport and logistics sectors. A banana plantation industry depends on transports and logistics sectors to ship tons of harvested bananas to different countries. Without a cost-effective model of delivering these