What Came Before

Looking back on fib is a bully way to scam how to improve the future. America is build on The Declaration of Indep eradicateence which is a solid foundation for establishing how we should appear forward. As we progress, we drop use the values and principles of the past in assenting to the mistakes they may ready occurred and create a give away future.Lesson 2 The surmount(p) of IntentionsWhen looking back over our historical roots, we need to consider two the good and the bad. This is how we learn. We coffin nail look at how some groups of people were mistreated. We fanny ingest how we can be a burst human race. We can see the consequences of past choices. We can evaluate successes and find ways to vex them redden better in the future. History is a great type for us on how to prepargon for the future.Lesson 3 The D curses in the DetailsAll historical events atomic number 18 significantly impacted by emotions and attitudes at that time. The same is true today. Peopl es perceptions, biases, opinions, reactions, emotions, and attitudes warp the entire culture. These details consideration the entire environment of America.Lesson 4 flag PointsPivot Points occur in e preciseones lives. It is a time when we atomic number 18 faced with a critical decision and we are required to use a great deal of courage or effort to move in a in the altogether direction. This year I am attending a new juicy school for my senior year. I am very nauseated nigh this since I really dont know anyone at the new high school and i feel similar I will be completely lost. But I also feel like it is the best option for me and that I need to sieve my best to be palmy in doing this.Lesson 5 Illusion vs. RealityI guess Hollywood has distorted peoples reality. We see in movies and on TV that every story has a sharp ending. We learn from video games that is something is in our way we can just brush off bomb it. This is not how reality works. Sometimes we arouse bad d ays. perchance even bad years. There isnt continuously a perfect solution. non everyone can win every time. We just prevail to learn to not give up and to keep trying. Even if today is bad, we can try for a better day tomorrow.Lesson 6 Integrity of the MindPart of life is education how to trust yourself and the decisions that you make. As we start life we are t honest-to-goodness how to do most(prenominal) new things by our parents or a t individuallyer. But they are not always there to give us timbre by step instructions. So at some point we need to start trust our instincts and intuition to determine how to best solve problems and complete tasks. Our mind is invariably learning and growing. Through experience, we can trust the decisions we make as we do more mature.Lesson 7 Modern American TranscendentalismI actually watched the movie So I Married An Axe Murdered with my dad. He loves this movie and regains it is very funny. I thought it was pretty weird but I laughed in it as well. The poetry was reallyn strange to me. It didnt seem to get to a point. And the burnt umber bar where they did the poetry reading was very strange as well. I liked part of the movie. But I dont really see how that flair of poem writing is very influential on the literary world.Lesson 8 The Origins of Fear in LiteratureHalf my family really likes alarming stuff. Me, my dad, and my sister love scary movies. My mom and two brothers absolutley hate scary movies. Its funny to watch scary movies with all of us and see how scared half my family gets. I imply its really funny actually.Lesson 9 Fear of the UnknownI asked my parents if they remember September 11, 2001 and what they were doing. They both(prenominal) knew exactly where they were and what they were doing. They then talked about other significant historical events in their lives, like when President Reagan was shot and when the Space Shuttle crashed. I remember these are defining moments for the country and peo ple truly unite in times of tragedy. Im not sure what events during my lifetime are like this. mayhap when Trump surprisingly won.Lesson 10 The Great American NovelI give way an uncle that always says hes going to retire and write the next great American novel. I never really knew what he meant by this. I suppose he is just bored with his life. It does seem like all the great, award triumphant novels were written a long time ago. I wonder if person I know or go to school with will end up being the author of the next great American novel.Lesson 11 Examples of CourageAt church someone said that the trials and challenges we face today as teenagers are more difficult than the challenges the pioneers faced when crossing the plains. This really made me think because I always thought I would totally hate to be a pioneer with no home and wondering where we would get pabulum each day. But then I thought about the challenges I face each day with school, friends, temptations to do bad thi ngs, etc. I think it is very challenging to be a teenager even out now.Lesson 12 No Run-of-the-Mill ManI remember reading To Kill A Mocking Bird and how Aticus FInch never waivered on how he stood for what he believed in. Ive had friends like this. They are not tempted to do bad things. They always do what is right. I think these kinds of people are very admirable. I trust I can be more like that in my lifetime.Lesson 13 near People are NiceI think my generation is much better about seeing the good in all people and being slight judgemental about others. My grandparents generation and even my parents generation seem to have umteen more biases and prejudices against different races, sexual orientation, opposing political beliefs, etc. I think my generation is much more accepting of differences in people. I think this is a very positive thing and I hope that it makes the world a better place as my generation gets older.English second SemesterLesson 1 Small Towns Big DreamsI ha ve never lived in a small town. But my grandparents came from small towns. I have visited where they grew up and I dont think I could survive. My grandpa was born in a logarithm cabin in Elmo, Utah. He didnt even have running water. I like all of the luxuries of growing up near a Walmart and McDonalds. I feel like it makes it easier to focus on big dreams if I dont have to worry about where Im going to get water to survive. Living in a civilized community allows me to dream bigger.Lesson 2 The Harlem Renaissance and BeyondBlack writers have had a great influence on literature and arts. I think it is very valuable to learn from their challenges and struggles. I am happy that even though they have had a lot of adversity, they are now change state very successful. SOme of the greatest musicians, athletes, politicians and business leaders are blacks. They have overcome many obstacles.Lesson 3 Wars and Wars and WarsGreat lessons can be learned from wars. Wars have lead to us being able to enjoy most of our freedoms. Wars have created more equlality. Some wars stem from selfishness. Some wars are fought to overthrow evil dictators. Some wars have good and bad people on both sides. People fight wars because they are passionate about their belief so much so that they are willing to risk their lives.Lesson 4 personal Challenges and ChoicesI have had many challenges in my life. When I was four years old I nearly died from Kawasakis Desease. I lived at Primary Childrens Hospital for some(prenominal) weeks until they were able to diagnose my illness. I have had family challenges like my parents getting divorced. I think these things have made me stronger but they were very difficult at the time.Lesson 5 Who Are WeAnd Who Should We Be?These are some of lifes biggest questions. I frequently wonder what my purpose in life is supposed to be. I think all I can do today is try to be the best person I can with values that can shape the person I want to be. Things like honesty and loyalty are attributes that can benefit me today and for the rest of my life. No matter what I become, these values will make me a better person.Lesson 6 And Where Are We Going?Life is a journey and there are many times that I may vere off course. I think each time I get off course, my goal is to try and learn from the experience. Where did I go wrong? What could I have done better? This will help me to navigate better in the future. I can grow from each experience and learn how to be a better person.

Cultural Competence in Nursing

Cultural competence is defined as possessing the skills and have sexledge needful to appreciate, respect, and work with individuals from different cultures. It is a concept that requires self-awareness, awareness and considering of ethnical differences, and the ability to adapt to clinical skills and practices as needed (London et al. 2003). In the Orthodox Judaic union, there are many another(prenominal) strict cultural guidelines that the wo workforce moldiness adhere to. Within the following paper I go out set up examples that demonstrate why cultural competency is important in nursing.When seek treatment in the Orthodox Jewish natural law,it permits men and women from macrocosm solely together unless they are c get family member, or married to each other. This law applies when the women is being examined by a physician or a wellness care provider. For the Orthodox Jewish cleaning char, a cleaning womanly provider is preferable, yet the woman will choose the provid er she feels is capable to provide her with the scoop up quality of care and who has the best reputation in his/her field (Abdelhak 2005).Spousal appointment in the delivery of a child is limited a take for whitethorn misunderstand a husbands lack of support as being neglectful to his wife, the nurse is non being culturally sensitive to the Orthodox couple. The nurse moldiness understand according to the Jewish laws, if a woman is unclean with mucous discharge, blinking(a) show, or amniotic fluid, The husband must exit the room as he is not allowed stay in the room with his wife part she is being examined, unless she is fully covered and will not be heart-to-heart to him.To be considered clean again subsequently childbirth or menstruation , the women must go to a rite bath look toed the Mikveh. The Orthodox Jewish women must consult with their Rabbi for approval of procedures or treatments amniocentesis or elective course cesarean arms. In such cases Orthodox Jewish c ouples may call their rabbi to ask for guidance on the yield or to get a blessing from him that all will go well. This would not be thrust in medical emergencies, such as a cesarean section for fetal distress or for inductions for medically indicated reasons (Abdelhak 2005).In the Orthodox Jewish community they believe in Be procreative and multiply. It is Gods will how many children she will have, in this case the woman will avoid constantly having a cesarean section as it can limit the summation of children she can have and she will not be able to get together Gods will. After childbirth, the nurse must be aware of the ghostlike practices of denomination a child. The woman will not fill her paperwork at the hospital, only when rather fill it after the watching and return its afterwards.The giving of the seduce is thought to be a religious event and will lose significance if it is announced before each of these magazines (Abdelhak 2005). Orthodox Jews expose the Sabba th or Shobbas, which begins at sundown Friday level and ends on Saturday evening. At this time no electrical appliance may be used or or any traveling by car. If the orthodox Jewish woman is discharged the day of Shobbas the nurse should know that she will not be able to leave the hospital until Shobbas has ended.To compel to her needs the nurse should make sure the woman has a repast before her discharge planning. in the Orthodox Jewish law it permits men and women from being alone together unless they are close family member, or married to each other. This law applies when the women is being examined by a physician or a health care provider. For the Orthodox Jewish woman, a female provider is preferable, but the woman will choose the provider she feels is qualified to provide her with the best quality of care and who has the best reputation in his/her field (Abdelhak 2005).Spousal involvement in the delivery of a child is limited. A nurse may feel that the husband is showing no conjugal union support or compassion to his wife. During the delivery the nurse can win him to give his wife support verbally, but the nurse must understand according to the Jewish laws, if a woman is unclean with mucous discharge, bloody show, or amniotic fluid. The husband may exit the room as he is not allowed stay in the room with his wife while she is being examined, unless she is fully covered and will not be exposed to him.To be considered clean again after childbirth or menstruation , the women must go to a ritual bath called the Mikveh. The Orthodox Jewish women must consult with their Rabbi for approval of procedures or treatments amniocentesis or elective cesarean sections. In such cases Orthodox Jewish couples may call their rabbi to ask for guidance on the subject or to get a blessing from him that all will go well. This would not be done in medical emergencies, such as a cesarean section for fetal distress or for inductions for medically indicated reasons (Abdelhak 2005).In the Orthodox Jewish community they believe in Be fruitful and multiply. It is Gods will how many children she will have, in this case the woman will avoid ever having a cesarean section as it can limit the amount of children she can have and she will not be able to fulfill Gods will. After childbirth, the nurse must be aware of the religious practices of naming a child. The woman will not fill her paperwork at the hospital, but rather fill it after the ceremony and return its afterwards.The giving of the name is thought to be a religious event and will lose significance if it is announced before either of these times (Abdelhak 2005). Orthodox Jews observe the Sabbath or Shobbas, which begins at sundown Friday evening and ends on Saturday evening. At this time no electrical appliance may be used or or any traveling by car. If the orthodox Jewish woman is discharged the day of Shobbas the nurse should know that she will not be able to leave the hospital until Shobbas has ende d. To accommodate to her needs the nurse should make sure the woman has a meal before her discharge planning.

Macbeth Analysis Essay

In the spring Macbeth starts out as a successful and consider warrior, who leads King Duncans army. Then his life starts to go d birthhill for him when he decides to follow to a witches prophecy. His wife skirt Macbeth pressures him to dash off Duncan while he is staying at the Macbeths castle. At first, Macbeths ambitions overcome his doubts and hesitations, but later both(prenominal) he and his wife are driven to madness by their depravity. Macbeth and then goes on to kill suspicious Banquo, and he also plans to kill Macduff, who excessively has his own suspicions about Macbeth. Macbeth is non in the right verbalise of learning ability to grieve when his wife dies from her mental anguish. Finally, Macduff kills Macbeth in battle, and Malcolm becomes the new king.The context of our divulge scene (Act 2, Scene 3) is about Duncans rack up by Macbeth. Macbeth has his own strong motivations not to kill Duncan, but is pushed and pressurised into it by the witches and Lady Ma cbeth. Lady Macbeth gives her husband advice to look handle the innocent flower, but be the snake in the grass under it, which means he must be vicious privileged but appear innocent on the outside to the rest of the characters, which they feed to do up to now after the murder. there is a sense of suspense, such(prenominal) as, how pass on the thanes react to the murder? Will Macbeth get away with it invariably? And will his plan be successful?Act 2, Scene 3 is about the aftermath of King Duncans murder by Macbeth. It begins with a rather comic interlude, where a drunken Porter is roaming about in Macbeths castle and is speaking nonsense, with ironic mentions about hell. He opens the access to Macbeth and Lennox, and they go to the quarters where they find that Duncan is dead. Lennox and others are genuinely shocked, whilst guilty Macbeth babbles likewise much about the situation, and even his wife makes it slightly look as if she is more concerned about her house than the kings death. cute Lady Macbeth turns the attention and suspicion away from her husband by fainting. Duncans sons Malcolm and Donaldbain fear for their lives and run away to neighbouring countries.Both our main characters develop in similar and different ways. Macbeth has constant doubts about the murder, then immediately feels dishonourable after he commits it. Both he and his wife struggle to run out without dropping small suspicious clues, but lady Macbeth mainly manages to bind them out of suspicion. Macbeths sense of guilt leads to panic, as he is agonistic to be deceptive to cover up his crime. There is hesitation in his speech, and guilty remorse is revealed through his actions. Although he was pushed by his wife to kill Duncan, he wasnt inspired by anyone to kill the guards. He is hale to take action to harbour the situation, and feels he has to keep killing because thither is no going back. He is starting to experience with the consequences, like the acerbate chalice .Up until now, Lady Macbeth has been the prime mover, but is now beginning to crumble and is no longer the strong person that she was. She does show or so human sensitivity in her, even if she is evil. She has a genuine uxorial devotion and loyalty to her husband. Also, she knows that she cant go very removed in the world of that era because she is a woman, so she is getting fold up to somewhere high through Macbeth. Lady Macbeth may be reprehensible and evil partly due to losing her child, compared to Lady Macduff, who has children and checkerms to be a nicer, calmer person.In this play, we can see the theme of appearance vs. reality, as the Macbeth yoke are forced to conceal the guilty reality of their crime by putting on innocent appearances. It was Lady Macbeth who quoted the image of appearing like the innocent flower, but being the serpent under it, by which she meant to be brutal but act innocent. There are images with references to nirvana and hell, such as when the d runken porter appears to be public lecture nonsense, but his words actually make some sense. Some of his quotes accommodate if a man were a porter of hell-gate and whos there in the name of Beelzebub?, which seems to link in with the evil deed that Macbeth has but committed.Macbeths act of killing the king is called regicide, which leads to confused events. To kill a king was seen as damnable because it was removing Gods translator on earth. Macbeths image of the fountain being stopped (by him, which he doesnt make obvious) shows an interference with the Divine Right of Kings, a belief that royal house is passed down in the family. As with most tragedies, betrayal is very spectacular in this play. He betrays his guest and king Duncan by killing him or else of protecting him. We see the use of iambic pentameter, and this is when a line follows a certain rhythmic pattern, such as confusion now hath make his masterpiece.We can see a tragic structure in the play of Macbeth. First ly, as with most tragedies, he falls from an elevated target to a tragic demise. At the beginning of the play he is a war hero, but after some blue influences and wrong choices, becomes disgraced, isolated, and in the end killed. Macbeths fall is seen in this scene when he kills innocent mass to cover up his first murder he declines into insanity and loses control of the situation. He has an internal conflict between the kind and malign sides to his characters. His benign side is telling him not to do the murder, then after it sinks he thinks if I could turn back time, wishing he had not done it after all. Then there is his malign ambition to be king and become powerful no matter what, and to listen to the bad advice of Lady Macbeth and the witches. There is the prominent theme of betrayal, which Arthur Miller of A View from the Bridge said is the diagnose to many tragedies.Macbeth betrays many citizenry such as Duncan, by not protecting him as his host, Banquo, by also kill ing him, Macduff, by giving orders for his family to be killed, God, by removing his designated representative on earth, Scotland, by leaving it in a political vacuum, and even himself, for sinking so low. He lies a lot to conceal his guilt and murder. There is an overwhelming sense of wasted potential. Many characters such as Duncan, Banquo, and even Macbeth himself should all have lived peaceful, happy, contented lives, but Macbeth spoils it for all of them. There is also the chance that Macbeth could have become king honourably without the charter to kill. Also, Malcolm could have become king earlier without the chaos which leaves Scotland unsettled, and the political vacuum. In this scene we see Macbeth become an independent murderer without influence from anyone. He is visibly a deceitful liar, and there are many beginnings of chaos.The events of our key scene (Act 2, Scene 3) leave us questioning what will happen next and wanting to know more. This is how Shakespeare evokes s uspense in the play of Macbeth. subsequently Macbeth commits the terrible murder, we are left wondering what will happen to the state of Macbeths mind, as we later find out that his increasing insanity finally finishes him off. We wonder if the Macbeth couple will ever be erect out of their wicked conspiracy. Although they do not get caught by commonwealth officials, they see the suspicions from Banquo and Macduff.We could even say that the Macbeths punish themselves in a way, by having to face the guilt-ridden consequences of their actions. From the beginning, Lady Macbeth has been the more prominent partner in the relationship, but her mental decline seems to affect her quicker than Macbeth, even to the lodge that she dies and he does not seem to care much. Going back to the murders aftermath, there is the question of who will be the new king, and what will happen to Scotland from this point. We, as the audience, are waiting to find out what happens next, and see that some of our questions are answered, and some are not, (like, what exactly happened to Lady Macbeths child that she had vaguely mentioned?).

Skills and Learning Statement

OXFORD BROOKES UNIVERSITY Skills and Learning averment for bailiwick 8 An compendium and evaluation of the military control and monetary per corpseance of an arranging over a three years period Being a investigate and Analysis Project submitted in partial fulfillment of the requirements of BSc (Hons) in Applied Accounting Oxford Brookes University By Name Tao De ACCA Registration Number 2171332 long-suffering Date 24th May 2012 Words Count 1881 Table of content Lessons Learned From confrontations With Project Mentor3Extent to Which Research Questions Have Been Answered5 Demonstration of Interpersonal and colloquy Skills During Project Work7 Benefits Of undertaking The criticize In Accountancy Studies and/or catamenia Employment type8 Copy of Presentation Slides9 Lessons Learned From Meetings With Project Mentor During the regard, I meet with my stand out wise man, Sonny Chan, for three times. In the three clashs with him, he gave me general guidance over my projec t progress, pointed out problems that I had polish off and took enquiries from me. First MeetingIn the first meeting, I came up with an idea of writing yield 8, and my mentor supported my idea. He gave me suggestions that potential problems that I whitethorn gain up with, e. g. ratio account and suggest me to re stead F7 (Financial circulateing) first to quickly pick up knowledge that I might forgotten, e. g. ratio digest. later deciding the topic, I gave my mentor a list of companies that I need to analyze. The companies I selected atomic number 18 mainly operating in existently estate of the realm industry, e. g. Frasers Centrepoint Trust, CapitaLand Commercial Trust and Suntec Real Estate Trust.Mr. Chan suggested that I need to adopt a company that mint make comparison, which means they crap to have same year ending, similar operating area and both in form of trust. Only in this way, the ratios that have been calculated are chief(prenominal) and give the axe b e compared between two companies. From the first meeting, I learnt that a skinny targeted company and a good comparable company selection is critical for a report. And also after the first meeting, I went through all the financial ratios, which swear outed me refresh my memory of what I have learnt during the F7 larn.Second Meeting In the succor meeting, I had correct main parts (financial abridgment and line of business abridgment) in my RAP project. After reviewed those outline, my mentor pointed out that my story of ratios are not sufficient, and he shows me with examples as what is a sufficient explanation of ratio. He also suggests that I should have a segmental analysis regarding to Suntec REIT revenue. in addition these, he thought I needed to improve my references, which drop make the analysis much(prenominal) convincing and have academic support.The second meeting is very meaningful indeed. It helps me improved my look for report and taught me to deem deep. For example, further explanation of ratios according to case helps my financial analysis much more than meaningful. And it also helps me to know how to gift what I learnt in F7 study. Third Meeting The third meeting is relatively smooth and my mentors main focus is on the format and show of my RAP projects. He pointed out certain wrong format of my references and in get hold of displays, e. g. composition size, character size and line spacing.When the analysis report is closely to finish, I was intercommunicateed to prepare a presentation to my mentor and other students. After the presentation my mentor thought that I should improve my tone of speech to make it more convincing and encouraged me by saying that the RAP project is well prepared and he is very satisfied with my work. The third meeting with my mentor helps me to finalize my look report by adjusting things like font size and reference list. It let me know how to produce a modular and formal report, which allow definitely be useful in future.And from presentation session, I learnt how to give an effective presentation to present my works. Extent to Which Research Questions Have Been Answered The purpose that I set is to analyze the operation of Suntec REIT from financial and business perspective and try to help potential investors form a decision over the company. I reckon after the explore has been finished I have met the objective that I set and outcomeed all the research questions. Though the research process is tedious, I managed myself to meet the objective answer the questions that I have set.Financial Analysis Firstly, I collect relevant information, e. g. 3 consecutive years of Annual Report of Suntec REIT and CCT REIT. Then transfer the Statement of Financial Position and Statement of Comprehensive Income in the Annual Report into excel format. After the transfer, I apply excel to compute elemental ratios, e. g. net profit margin, current ratio and gearing and form some ot her tab to put these ratios in create form (table). For explanation purposes, charts and tables were make base on those ratios and absolute numbers, e. . profit and revenue and again creation put into separate tab in the excel, ready to be used in the writing process. After the primary data being modify into easily explainable table and charts, the financial analysis process begins. The financial analysis proceeds in the place of segmental analysis, profitability, liquidity, leverage and investment funds ratios. Under each heading, the relevant ratios are compared between two companies, rudimentary meaning of the ratio are explained and the reason for adverse/favorable are explained.For certain ratios, the potential impact is also discussed. Business Analysis At the start of this part, the business impersonate to be used was quickly decided. At that time, I thought PESTEL analysis and grind away analysis would be bewitch for the analysis, as PESTEL analysis gives an externa l picture of the business environment and SWOT analysis can provide general view of the business operation. However, during the business analysis, I found SWOT and PESTEL have certain parts are overlapping, and this gives me a serious lesson of careful picking business analysis model.And to extenuate the problem, I try to more specifically differentiate the overlapping parts, e. g. PESTEL more focus on specific external factors while Opportunities and Threats are more general view of the environment that he company facing. Same as financial analysis, business analysis begins with information collection. During this period, I visited websites that relate to the real estate industry, e. g. Singapore REITs (http//sreit. reitdata. com), went to school library and review previous text edition books.During I reading the information, I took bulge the relevant information may useful as preparation for the business analysis. The writing process of the business analysis is mainly relying o n the information being gat here(predicate)d. The information is written under the relevant headings of the models. anyhow with this, the potential impacts are discussed. The two analysis can help potential investors to have a general view of Suntec REITs operation both from the internal financial analysis and analysis based from business analysis model.And this can help them to make their decisions over the company. Therefore I confidently believe that I met the objective that I met. Demonstration of Interpersonal and Communication Skills During Project Work I believe that interpersonal and communication skills have been showed throughout the course of my RAP. Oral skills were involve when I met up with my mentor and when making my presentation to my mentor and other students. And my writing communication skill is demonstrated through my writing of my research report.Effective communication is significantly important in have a productive interaction between my mentor and me. Ev ery meeting with my mentor mustiness be effective. As such, I will spend time to form my questions on the issues that I wanted to ask and diligently write down whatever suggestions that Mr. chan gave me during our meetings. As far as I can, I will play an active role in the oral discussion astir(predicate) the issues that I prepared before the meeting. Open-ended questions were asked when I needed more elaboration on certain issues.And I will also ask close-ended questions when I need a confirmation on specific issues. Besides face-to-face meeting, I discussed with my mentor through emails, text mental objects, Skype and MSN between meetings. In order to vitiate misinterpretations, I tried to make sure that all message was well thought and organized before transmission. Writing research report requires me to have good written communication skills. This includes proper grammar and appropriate vocabulary. Except for that, I must be able to do good summaries.During the meetings an d other methods of communication with my mentor, I have realized that conveying my message in a specific manner is crucial. I must not be too wordy and always should present my points in an organized manner and try to progress into details. In the presentation of my research report, I found encouraging audience participation is an important aspect in the presentation. I have used my body language to emphasize important points. Besides that, I have also made regular affectionateness contacts with the audience so that they can remain interested in my speech.Except for that, I also need to be sure that I am abruptly competent to take any questions during the Q&A after the presentation. And in order to do so, I predicted any areas that the audience may question about and prepare my answer for it, so that I wont be brain go bland and come up with meaningless answers. Benefits Of Undertaking The RAP In Accountancy Studies and/or Current Employment Role The RAP is a completely new advent ure for me and gives me significant contend to finish such a big project, which takes almost 4 months. And I believe I benefit a lot during the project.In the project I reviewed the knowledge that I have learnt, e. g. F7, F9 and P3 and applied them in the chosen companies, i. e. Suntec REIT and CCT REIT. This project helps me to have further understanding of the knowledge I have learnt, e. g. actual meaning of those ratios instead of their computation and the application of PESTEL instead of theoretical concepts. Besides that, I also fix certain areas that I need to set up on. In the business analysis, I used an overlapping business model being introduced to analyze the chosen company.This shows my watery understanding over that area. presently after the project, I read up relevant material in P3 so that to enhance my better understanding over the subject and to apply it more proficiently in the future. After the project, I also find more about myself. I find my advantages, e. g. organizing random and complex information. These advantages can help me recognize which area I am good at and take advantage of in the future. And at the same time I also find some short comes that I need to subjugate or improve in the future e. g. ack of time control and weak at prioritizing tasks. And these can help me to know what need to be pre-considered to avoid same issue happen again. Besides these, the journey of completing the project can somehow help me to promote my career in the future. In the research report, it taught me how to form an official report with convincing tone and objective facts. And this experience may let me to form formal report in the future work place. From the presentation part, I learnt how to give a colossal presentation to fellow mates and pass information effectively.In the future, I can know how to give a much greater presentation based on the OBU project experience. The application of those ratios into real cases builds my confidence in development them to analyze financial performance of companies in practice. All these experiences can help me to better prepare for my future career and increase my opportunity to affect in the work place. In conclusion, I have to testify here that RAP provides me an experience that will definitely contribute to my further ACCA study and future employment.

Remarks by the First Lady at Education Event Essay

The obstetrical delivery was held by the maiden Lady, Michelle Obama, at the DC lofty School as an informational scourt for the sophomores. The overriding subject of the address is education which is an area Michelle Obama and her husband, Barack Obama, has spent a striation of time and resources on. later on the introduction of the vocabulary she speaks of a conclusion that her husband has set for America. She tells that it should be the goal of the entire country to have the high upest proportion of college graduates in the arena in 2020. She explains that it is very all important(predicate) because America was number one in college graduates a generation ago and now they are 12th. After that she changes the bode of view on the subject from what it means for USA as a country, to what it means for every single student as an somebody and points give away that they should do it for their own sake. She mentions that two-thirds of all jobs in the country will be requirin g virtually sort of education or training beyond high domesticate in the future. She uses her own story as an example and motivating for the students because she faced a lot of obstacles when she was at their age. The sender of the expression is Michelle Obama who is the foremost Lady of the United States.The fact that she is the First Lady gives her a lot of ethos, which makes her points and opinions more reliable and convincing. Even if she got a lot of ethos as the First Lady her husband, the president, has even more ethos, and when she speaks on behalf of him and his opinions she sort of borrows that ethos. Apart from the ethos Michelle Obama excessively uses the two other conjure forms in her speech. She uses pathos when she mentions the audience and even the country as we. It magical spells to their feelings for the community and even their patriotic feelings towards their country. It also shows the students that she is no different from them, when she says we instead of you and I which makes her story about her education oftentimes more inspiring. She also uses pathos when she says you all are going to deal some form of higher education in order to develop the kind of lives that you want for yourselves, good careers, to be able to provide for your family. By saying that she both appeals to their individual, egoistic feelings and objectives in order to get a prestigious, lucrative career, which appeals to some people, while the part about providing foryour family appeals to the familial feelings which is important for other people.Lastly she uses logos when she says that two-thirds of all jobs will require some training or education in the future because it is obvious for a rationally thinking person that you will have greater chances of acquiring a job if you have a great education. The audience of the speech is the sophomores of the DC High School. That means that she needs to keep the speech comparatively simple, as her audience isnt very o ld. As mentioned earlier the speech was held during an educational event. That is the circumstance of the speech and under that she addresses the topic education. The purpose of the speech is to motivate the students to continue their education when they have finished high school in order to succeed later in life. Other than the appeal forms she also uses rhetorical language or rhetorical tricks to motivate and bring over the students to continue their education. One of the most important parts of the text is the goal for 2020 which Barack Obama mentions as the sum supporter goal. This is especially important because Michelle Obama mentions it twice in her speech. She mentions it in the start when she tells about the goal for 2020 and refers to it as the join head teacher goal. Later on, at the conclusion of the speech, she tells that her college diploma from Princeton University were her personal North Star goal.North Star is a simile which shows that people should walk toward s their North Star goal even though it seemed to be out of circulate, corresponding the wise men did when they were looking for Jesus. The North Star goal is the partnership between the objective for the entire nation and the objective for each individual student, as every student would have to fight to create their personal North Star goal, like Michelle Obama did, to make it possible for the nation to reach the big North Star goal. another(prenominal) trick that Michelle Obama uses is anaphora. She says Plus, I knew I couldnt afford to go on a bunch of college visits. I couldnt hire a personal tutor. I couldnt cipher in SAT prep classes. She uses this anaphora where she repeats the words I couldnt to point out how umteen obstacles she fought through in order to reach her North Star goal. This should make the students realize that it is possible for everybody to get an education no matter their social background, if just they fight hard for it.Another example of anaphora is w hen she says Thats how me, thats how Menbere, thats how so more other students have overcome adversities to reach our goals. That once againmakes it overt that everyone can get an education and that it is very important to get an education that goes beyond high school. Even though the speech is relatively short, it is lightsome to see that Michelle Obama is an excellent speaker. She uses a wide range of rhetorical tricks and appeal forms to make her messages and opinions about education clear and convincing. She both appeals to the feelings of the individual and the alliance by using logos, pathos and ethos which makes the speech appealing to as many people as possible. She connects the start and end of the speech with the reference to the North Star goal which makes the speech more impactful and gives the students something that is easy to remember from the speech.

SALES PROMOTION PROJECT OF KURKURE Essay

SALES PROMOTION PROJECT OF KURKURELaunched in 1999, this perfect namkeen bite, fully developed in India, has become the torch be ber of fun and amicable human quirks. It developed an even sanitaryer identity through celebrity associations with Juhi Chawla 2003 and K beena Kapoor 2008 Named subsequentlywards the Hindi word for crunchy, Kurkure is a cheeto-like snack and is the flagship of Frito Lays Indian division. It is groceryed by Hirani Industries Corp. (USA incorporated order)in Kenya. It is one of the most democratic nutriment products in India today. 4 Different flavoursThey areMasala Munch (orange pack), putting surface Chutney Rajasthani ardour (light green pack),ChilliChatka (dark green pack) andTamatar Hydrabadi Style (brown pack)Kurkure was Frito Lays first well-favo blood-red hit in India and succeeded by making a host of Indian flavours possible and popular in a finger snack. Kurkure is a crunchy brisk age namkeen snack brand whichsymbolizes light hearted fu n. Embodying the spirit of India, Kurkure has found a home in the hearts& minds of wholly and enjoys the position of a strong Lovemark brand in India Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to being anintegral part of the tea time computer menu to being an embodiment of lovable human imperfections or tedhapanProduct schemeBuilding trust and connection by informing the consumers of the authentic ingredients that go intothe product. Kurkure is a new age Namkeen and make of edible ingredients including rice meal,corn meal, gee meal, edible oil, seasonings, salt, spices and condiments and flavours. Its Snack Smart initiative to cut a path trans-fat from its products by using rice bran oil which cuts saturated fat by 40 per cent. Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG priceCompetitive pricing Strategy was adopted by the connection in order to establish the brand inIndian marketplaces. Introduction of smaller packs targeted towardssmall mensuration consumers andmiddle/ low income customers. Price RangeSmall Rs 5/-Medium Rs 10/-Large Rs 20/Rs.3 packs encourage consumers in rural areas.Sales perspectiveKurkure is also positioning itself on the basis of its usage. Its promotional fronts urgeconsumers to use it on. periodical basisAt lunchDinnerAnytime, anywhereServingsWith ChaatWith teaWith RaitaWith drinks doParties and celebrationsUnique Selling PrepositionDesi brand nam Easy to identify with Kurkure is a equivalent word of a crunchy food stuff. Infact a brand by the name TakaTak attempt to imitate it but failed miserably.Launching its product in indian flavours, which separate it from their competitor its crotchety advertisements which features the bubbly Juhi Chawla. Innovative flavor, affordable price and continuous intercourse to consumers Kurkures success in the Indian market is mainlyfor iii reasons to wit innovative flavor, affordable price and continuous communication t oconsumer. To meet the regional requirements Kurkure is launched in various flavors like Masala,chilli, green chutney etc. circumscribed (Limited) EditionPujo SpecialJhajhalo Hit Released in West Bengal for Durga Puja, 2007 Ganeshotsav SpecialUsal Pao Relesed in Maharashtera for Ganesh UtsavPACKAGINGStyle and design matter a lot on the pop outcome and response of the product. Kurkure as the product(inside the pack and outside wrapper) has much mesmerizing and catchy colors style and design whichattracts the customers alot.Kurkure is available in the market in 3 different fisticuffs. Kurkure comes in the air tight boxingand packing material of Kurkure is of high step so that product will detain fresh and its try outkeeps secure up to more than four months.Kurkure has different flavors in the market so the eachflavor has its own unique packaging color faction according to its taste. Basic color combinations are in green and red colors which all are eye catching.Kurkure is a vailable to the consumer only in primary packing. No secondary packing is using.However they are delivered in container packing from production plant to shopkeepers or retailers,which carries 48 packs. Kurkure is available in three different sizes19 gm38 gm75 gmPromotion StrategyKurkure Tedha Hai Par Mera HaiSloganChai time masti timeNamed after the Hindiword for crunchy,Kurkureis acheeto-like snack and is the flagship of Frito LaysIndian division. It is marketed by Hirani Industries Corp.(USA incorporatedcompany) inKenya. It is one of the most popular food products in Indiatoday.In November 2006,Frito Lay announced plans to release Kurkure to American markets sometimein 2007. This decision was made after analysts showed increasing interest in Indian spices in theUSA. in like manner the introduction in otherwise markets with a non-resident Indian population such as the UK was planned.In India, actor-celebrity Juhi ChawlaadvertisesKurkure. RangeKurkure FlavorsMasala MunchNaughty T omatoChilli ChatkaGreen Chutney Rajasthani StyleHyderabadi HungamaKurkure Desi BeatsDeewana TamatarDildaar MasalaTo mark 10 years of its existence, Kurkure, FritoLays Indian innovation in the salted snack market,is changing tracks, says Sayantani Kar.It came out in December with a print campaign which told readers how Kurkure is made from whatcan be found in any Indian kitchen, underlining that the ingredients are as nourishing as what goesinto home-made food FritoLay Marketing Director Deepika Warrier saysWe wanted to demystify Kurkure for the consumers. That meant mental synthesis trust and connection by informing them of the authenticingredients that go into the product. We will stomach more surprising and untried ingredients in our product this year. She says the print ad has already generated a positive response, and expects sales to go up 20 per cent. TheKurkure Chai judgment of conviction Achievers campaignThis was the first of its kind campaign in India, launched in May 2007 aiming at promoting versatile usage of Kurkure. Powered by an fire commercial showcasing crazy consumers trying to grab the Kurkure frame their ticket to famedom, this campaign truly gives consumers a taste of Kurkure in the most innovative way Leading to replacement of Juhi on the Kurkure packs with pictures of their own and their near and dear ones, it gave the consumers relegate to become celebrity overnight by printing their photographs and recipes on a million Kurkure packs.The company claims to chip in received an overwhelming response, with over 100,000 recipes burbling in ,within just 6 weeks. For a brand holding out the reward of instant fame to itsconsumers, Kurkure has indeed delivered on its promise. Volumes shot by 20% in just one month. Sales have increased by 19% over last year.KURKURE TELEVISION ADVERTISEMENTSIn 2004 it launched the Kahani mein Kurkure (Crispiness in the Story) campaign, which was atake on Indian popular culture. The advertising campaign sp oofed popular Indian TV shows likeJassi Jaissi Koi Nahin and Kyu ki saas bhi kabhi bahu thi, to appeal to Indian housewives, thelargest target audition to watch these programs.In addition to targeting housewives, who play a significant role in making purchase decisions, the brand appeals to the Indian family as a whole. The Kurkure Chai Time Achievers Award was acontest launched by the brand where families were invited to submit enkindle recipes made withKurkure.The winning family would have the opportunity to be famous and have their photographfeatured on one million Kurkure packs.This direct marketing campaign was support through television advertising, where Indiancelebrity Juhi Chawla, Kurkures brand ambassador, announced the winners of the competition. Thecontest was also air through the website http//kurkure.co.in, specifically designed to promote the contest. Using the website as a strategic tool for promotion helped the brand appeal to ayoung audience that spends a consid erable amount of time surfing the web Kurkure express other novel branding initiative was a tie-up with South Hesperian Railways in India to have trainscalled the Kurkure Express. These were special trains that operated only during the holidayseason. The brand was featured on reservation charts, coach indication slips, and during anyannouncements about the train. This outdoor media was a unique way to target families who travel by train during the holidays.Distribution argument Adopted by KurkureDistribution is also one of the key parameters for dramatiseing market share. Frito-Lays hasthe advantage of access to Pepsis a formidable distribution mesh topology .Generally Companies arehaving their sales vehicles that are loaded on daily basis and are distributed to local retailers. Somecompanies appointDistributors. Distributors have to give a proposal with a market research like storehouse facilities, infrastructure, and retail outlets in area, market leader, types of products ava ilablein the market etc. The Kurkure products are delivered to the retailer twice a week.The products aregenerally sent in Boxes on an average each box contains 80 packs of 30 gm or 30 packs of 150 gm.Distributors are solely responsible for the sales in the particular area he is operating in.Every Distributor should have a specified number of minimum shops in his area. Distributorsgenerally have small vans (rickshaws) and rent salesmen on commission basis who loads the products from the distributors storage and distributes it amongst the retailers. It services one-lakhretail counters across the country by employing a total say-so of 300 sales personnel anddistributors nationwide.HOW TO IMPROVE FUTURE GROWTHThe company can occupy a huge number of customers by retentivity in mind about the preferences and needs of customers regarding tastes and flavors, By introducing new tastes, flavors and retaining the quality standards can attract consumers of other brands and pull them towards itself by leaving other competitors far behind and getadvantage over them. By delivering valued trade promotions to wholesalers and retailers, company can capture this huge segment.This will allow Kurkure to stay in market effectively and people will order more amount due to its increased demand by customers The company should try to expand its wings to cover towns, villages, cities making it available to everybody The entire unorganized Farsan sector, Dhokla, Khaman, Kachoris, & all the eatables thatcould be had as snacks in Parties, while watching Movies, Cricket matches are substitutes to KURKURE SO kurkure can bring up flavours which can match the taste of all these items to boost up the sales.

The Financial Performance of Microsoft

In 2009, Microsoft felt the impact of the recession and the difficulties that all businesses approach in responding to one of the most challenging economic environments in the erstwhile(prenominal) 100 years. The fiscal 2010 was a year of remarkable accomplishments with record tax earnings per office reported. Outstanding determination across all businesses, hold a disciplined approach to controlling costs, and proved deep commitment to smart investments in technology innovation.Since the company was created in 1975, Microsoft has created technology that change the way wad worked, played, and even communicated all over the world. Their services and developments in hardware, and other solutions has opened new opportunities, greater convenience, and enhanced value to peoples lives. Microsoft profits from software licenses, and web based services ilk Bing, Windows Live, and Xbox Live services. In reviewing the year performance from 2009 and 2010 it is irradiate that revenue a dvancer. Microsoft had ofttimes success in 2010 with the release of Windows 7, as well as PC market improvements.Operating income increase reflecting the change in revenue, offset in part by higher run expenses. Sales and marketing expenses change magnitude $335 million. This could be expected because of the increased advertising and marketing of Bing and Windows 7. General and administrative expenses increased $304 million and cost of revenue increased $240 million, primarily reflecting increased online costs and charges resulting from the discontinuation of the KIN phone, offset in part by lessend Xbox 360 console costs and reductions in other costs referable to resource management efforts.Research and development expenses decreased $296 million, because of a decrease in third-party development and programming costs and increased capitalization of authentic software development costs. Microsoft year ending 2010 reflects 380 million shares repurchased, an increase in earnings per share and an increase of last(a) income. When viewing the performance of 2008 compared to 2009 it is clear that revenue declined across most segments due to the weak economic environment, which directly affected all markets.Many business experienced cut backs and layoffs, which caused a decline in demand for PC. According to Microsoft financial results the company had an increased server and server application revenue, reflecting recognition of deferred revenue from previously subscribe agreements and continued adoption of the Windows Server Platform and applications through SQL Server, Enterprise CAL Suites, and schema Center products. Foreign currency exchange rates had a social impact of $486 million on revenue. In reference to the decreased operating income, it reflected decreased revenue.Operating expenses were flat with decreased general and administrative and gross sales and marketing expenses offset by increased headcount-related expenses, cost of revenue and emplo yee happy chance charges. According to Microsofts calendar for first soak up results ending ring 2011, financial performance dropped from the record-setting calendar fourth bottom results 2010. Earnings per share of $0. 61 were a 3-quarter clinical depression. First quarter has been an annual cyclical low for Microsoft for 3 years. Gross delimitation increased slightly but mesh topology circumference decreased.Financial position continues strong, very liquid, and total assets are this instant just below $100 billion. Microsofts website has financial reports stating total revenues of $16. 43B, net income of $5. 71B, and earnings per share of $0. 61. From 2010 the fourth quarter total revenues were down -17. 67%, net income down -21. 13%, and earnings per share down -20. 78%. These results are shocking when compared to that same years fourth quarter, which these were up +13. 27%, +30. 60%, and +35. 56%, respectively.Financial reports state that first quarter of 2011, gross m argin increased quarter over quarter to 76. 28%, but is still below historical 80+% range. Operating margin dropped quarter over quarter to 34. 75%, which is a 6-quarter low. Net margin dipped to 31. 85%, but is the 3rd sequential quarter in a higher place 30%. Cash flow from operations per share increased dramatically to $1. 02 from the prior years fourth quarter (2010) of $0. 49. Most of the increase in cash flow was attributable to a decrease in accounts receivable. Total assets increased quarter over quarter +8. 4% to a record $99. 7B from the prior quarter of $92. 3B. The capital to assets ratio increased quarter over quarter to 53. 60%. The current ratio is a very liquid 66. 44%, which is a multi-year high.Microsoft reaffirmed operating expense guidance of $26. 9 billion to $27. 3 billion for the full year ending June 30, 2011. Microsoft likewise offered preliminary operating expense guidance of $28. 0 billion to $28. 6 billion for the full fiscal year ending June 30, 2012. Microsofts return rates for total revenues show a decrease of -17. 7% in March 2011 first quarter results, after increase for 3 consecutive quarters, by +10. 59%, +0. 97%, and now +23. 20%. Earnings per parting decreased -20. 78% in March 2011 first quarter, after increasing for 3 consecutive quarters, by +13. 33%, +21. 57%, and now +24. 19%. This first quarter has started Microsoft is starting out 2011 with a weak quarter, particularly after the 2010 fourth quarter peak. It is important for Microsoft to direct the business center towards the continuation of technological advancements and high-quality products and services to customers.Peter Klein said, We delivered strong financial results patronage a mixed PC environment, which demonstrates the strength and breadth of our businesses, as antique financial officer at Microsoft he continues by saying, Consumers are buy Office 2010, Xbox and Kinect at tremendous rates, and businesses of all sizes are purchasing Microsoft platfo rms and applications. Microsoft moldiness continue 2011 with their trend of developing innovative software applications and solutions to enhance and improve communication and aid business intelligence, with special attention to innovations for small businesses.